At a Glance
- Tasks: Support and optimise digital marketing campaigns across various channels to drive traffic and conversions.
- Company: Join one of Australia's leading automotive brands, Kia Australia.
- Benefits: Professional development opportunities, dynamic team environment, and involvement in high-profile campaigns.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Make a measurable impact in digital performance marketing with a global brand.
- Qualifications: Tertiary qualification in Marketing and 3+ years of digital marketing experience required.
The predicted salary is between 62100 - 75900 $ per year.
We are looking for a Digital Performance Executive to support the planning, execution, optimisation and reporting of integrated digital marketing campaigns that deliver traffic, leads and conversions across our growing business. This is an exciting opportunity to join one of Australia's leading automotive brands and play a key role in shaping campaign performance across paid search, social media, programmatic, display and video channels.
About the Role
You will be responsible for managing and optimising digital performance campaigns, analysing results, and providing actionable insights that improve customer engagement and business outcomes. Working closely with internal stakeholders and agency partners, you'll help ensure Kia's digital marketing activity is innovative, effective, and delivers strong return on investment.
Key Responsibilities
- Support the planning, implementation and optimisation of digital performance campaigns across:
- Paid Search
- Paid Social
- Display
- Video
- Programmatic and emerging digital channels
- Monitor campaign performance and identify opportunities to improve engagement, lead generation and conversion outcomes.
- Develop and maintain reporting dashboards, providing regular insights into campaign effectiveness, channel performance, website traffic, lead quality and cost per acquisition.
- Collaborate with agency partners to optimise targeting strategies, creative performance, bidding approaches and media investment.
- Conduct competitor, audience and market analysis to identify new growth opportunities and emerging trends.
- Assist in the evaluation and implementation of new digital marketing tools, platforms and performance capabilities.
- Ensure all digital marketing activity complies with privacy, governance and brand guidelines.
About You
To be successful in this role, you will bring:
- A tertiary qualification in Marketing, Digital Marketing, Business, Communications, Media or a related discipline.
- 3+ years' experience in digital marketing, performance marketing, media or a similar role.
- Experience managing and analysing campaigns across digital advertising platforms and analytics tools.
- A strong understanding of digital measurement, attribution, conversion optimisation and lead generation strategies.
- Advanced analytical skills with strong Excel and reporting capabilities.
- Automotive industry experience will be highly regarded.
What We're Looking For
You are:
- Data-driven and commercially minded.
- Results-focused with a proactive approach.
- Highly organised with excellent time management skills.
- A collaborative team player who thrives in a fast-paced environment.
- Curious, innovative and passionate about continuous improvement.
- Enthusiastic about digital marketing, technology and customer experience.
Why Join Kia Australia?
- Be part of one of Australia's fastest-growing automotive brands.
- Work on high-profile national marketing campaigns.
- Collaborate with experienced marketing and agency partners.
- Join a dynamic, innovative and customer-focused team.
- Access opportunities for professional development and career growth.
If you're passionate about digital performance marketing and want to make a measurable impact with a leading global brand, we'd love to hear from you.
Digital Performance Marketing Executive in Sydney employer: KIA Motors
Kia Australia is an exceptional employer, offering a dynamic and inclusive work culture that empowers employees to grow and make a meaningful impact in the automotive industry. Located in Macquarie Park, this role as Marketing Manager (Aftersales & Fleet) provides opportunities to work with innovative products and cutting-edge technology while enjoying a hybrid working environment that promotes work-life balance. With a strong commitment to employee wellbeing and recognition, Kia is dedicated to investing in its people and fostering career advancement within a globally respected brand.
