At a Glance
- Tasks: Join our team to execute impactful digital marketing strategies and create engaging content.
- Company: Kaplan Australia, a leader in lifelong education with a diverse and inclusive culture.
- Benefits: Enjoy a competitive salary, 26 days annual leave, and hybrid work options.
- Other info: Be part of a supportive team that values diversity and offers excellent career growth opportunities.
- Why this job: Make a real difference in education while growing your marketing skills in a dynamic environment.
- Qualifications: 3+ years in marketing, experience with Canva, and familiarity with automation tools required.
The predicted salary is between 90000 - 100000 $ per year.
We are seeking a passionate and driven individual to join our team as a Digital Marketing Specialist, supporting our Head of Digital Marketing in the execution of diverse and impactful marketing projects for the portfolio of Kaplan Australia and NZ international education brands. This is an exceptional opportunity to be part of a collaborative and dynamic marketing team overseeing multiple brands.
Responsibilities:
- Execute digital strategy to increase brand awareness and drive prospects to conversions utilising online tools/channels: website, eDMs, paid channels, and content marketing.
- Produce assets (images, video) and copy for a wide range of digital campaigns.
- Assist with administration of Kaplan websites, proactively trying to improve our online performance whilst keeping content up-to-date.
- Support the wider marketing team on all digital initiatives as required.
- Assist with marketing automation activity.
- Develop and deliver reports analysing online performance to be shared with the GM (Marketing and Projects).
- Demonstrate the ability to work under pressure and prioritise effectively.
- Proactively provide a broad range of digital marketing support.
- Support the Marketing team in improving brand awareness and engagement through online channels.
Requirements:
- Minimum 3 years’ experience in a marketing related area. (essential)
- Experience creating marketing assets using Canva. (essential)
- Familiarity with marketing automation tools (e.g. Marketing Cloud, Marketo, Hubspot, etc). (essential)
- Excellent attention to detail with an ability to multi-task.
- Ability to analyse data and provide insights.
- Experience working with analytics, testing and marketing tools (eg. Google Analytics, SEMRush, Meta Business Manager).
- Tertiary qualifications or equivalent in marketing and/or communications.
- Salesforce experience (eg. CRM, Marketing Cloud).
- Proficient in MS Office & Adobe Creative Suite (eg. Photoshop).
- Curiosity and enthusiasm in learning and sharing ideas.
About Us:
Kaplan Australia is one of the world's leading providers of lifelong education, helping over one million students around the globe achieve their educational and career goals each year. While we provide a broad array of educational offerings through our programs, our commitment to providing unrivalled quality and great learning outcomes is consistent in each of our businesses.
Kaplan Australia has been recognised as an Inclusive Employer by Diversity Council Australia. We pride ourselves on being a kind and inclusive organisation that is reflective of our diverse student group across Kaplan Business School, Kaplan Professional and our Pathways Colleges, and truly value the richness and experience of our diverse team.
Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at Kaplan.edu.au for information about how Kaplan may handle your personal information in connection with this application process.
Digital Marketing Specialist in Sydney employer: Kaplan
Kaplan Australia is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for professionals passionate about AI security and governance. With a strong commitment to employee growth, you will have access to ongoing training and development opportunities, ensuring you stay at the forefront of industry advancements. Located in a vibrant environment, Kaplan offers a supportive workplace where your contributions are valued, and you can make a meaningful impact on the future of AI risk management.
