B2B Events Marketing Manager in Sydney

• Build and manage LawY's events calendar, including conferences, sponsorships, roundtables, webinars and sales-led activations.
• Own the end-to-end delivery of every event, from initial planning through to post-event follow-up.
• Identify and evaluate new event opportunities based on audience fit, strategic value and expected ROI.
• Manage budgets, venues, suppliers, registrations, travel, technology, collateral, and event logistics.
• Be hands-on at events, including setup, speaker briefings, attendee engagement, troubleshooting, and pack-down.
• Coordinate speakers, presentations, briefing documents, run sheets, and event communications.
• Work closely with Marketing and Sales on invitations, promotion, meeting generation, lead follow-up, and nurture.
• Coordinate event materials, including decks, brochures, one-pagers, landing pages, emails, signage, and social assets.
• Build strong relationships with legal associations, industry bodies, event organisers and sponsorship providers.
• Represent LawY confidently and professionally at events across Australia, including presenting, facilitating discussions and MCing webinars as needed.
• Monitor competitor activity, audience feedback and emerging opportunities in the legal technology market.
• Track registrations, attendance, engagement, leads, meetings, pipeline influence, and ROI in HubSpot.
• Report on what is working, what is not, and where LawY should invest next.

Requirements

• 5+ years' experience in events, field marketing, campaign marketing or a related B2B role.
• Proven experience personally delivering conferences, sponsorships, roundtables and webinars.
• Strong project management skills, with the ability to manage multiple events and priorities at once.
• Confident working with Sales, Marketing, suppliers, speakers and external partners.
• A commercial mindset and an understanding of how events support brand growth, pipeline and revenue.
• Experience with HubSpot or a similar CRM.
• Experience in SaaS, legal technology, AI or professional services would be highly regarded.
• Based in Sydney, with the flexibility to travel interstate regularly.

Core Competencies

Demonstrates expertise in event management, including planning, execution, and post-event analysis, with a strong focus on ROI and audience engagement. Proficient in collaborating with marketing and sales teams to enhance brand visibility and pipeline growth.

Highest-signal resume keywords

• Event Management
• Project Management
• HubSpot CRM
• B2B Marketing
• SaaS Experience

ATS Optimization KeywordsHard Skills

• Event Planning
• Budget Management
• Logistics Coordination
• Speaker Coordination
• Audience Engagement

Soft Skills

• Relationship Building
• Communication
• Problem Solving
• Collaboration
• Adaptability

Industry Keywords

• Legal Technology
• SaaS
• Professional Services
• B2B Events
• Marketing Campaigns

Tools & Technologies

• HubSpot
• Event Technology
• CRM Software