- Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.
- Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
- Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
- Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
- Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento).
- Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
- Build relationships with clients and become rooted in their business so we grow with them.
- Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of opportunity.
- Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
- Educate and keep clients in the loop on our strategies and tactics.
- Contribute to the team by identifying areas to improve our project delivery.
- Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.
Requirements
- A curious and avid researcher constantly seeking knowledge about customers that is not yet known.
- An ROI driven Direct Response marketing strategist driving the direction of landing pages, websites, copy, layouts, funnels and offers that are designed to sell.
- A not-yet mad scientist that analyses & seeks out opportunities and experiments with email campaigns to continuously optimise conversions and improve the customer experience.
- A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO and Facebook Ads affect and can improve conversion rates.
- A solid understanding of CMS platforms and eCommerce systems (Shopify, WooCommerce, Magento) and Email Automation software.
- Outstanding time management skills and attention to detail. Loves to multitask and is motivated by and works well under pressure. Has the ability to self-learn and use initiative to solve problems.
- Ability to build good working relationships with clients and co-workers fostering open communication on project planning, progress and execution.
- Ability to educate a client and 'sell' them on our direct response strategies to deliver ROI.
- Positive \"can-do\" attitude, with a desire to extend existing skillset and be a problem solver.
- Company First mindset.
Core Competencies
Demonstrates expertise in Direct Response Marketing Strategies, focusing on ROI-driven approaches to optimize landing pages, websites, and sales funnels. Proficient in conducting market research and utilizing conversion rate optimization tactics to enhance customer experience and drive sales.
Highest-signal resume keywords
- Direct Response Marketing Strategy
- Conversion Rate Optimization (CRO)
- ECommerce Systems (Shopify, WooCommerce, Magento)
- Market Research
- Email Automation Software
ATS Optimization Keywords Hard Skills
- Direct Response Marketing
- Conversion Rate Optimization
- Sales Funnel Development
- User Experience (UX)
- User Interface (UI)
- Google AdWords
- Search Engine Optimization (SEO)
- A/B Testing
- Copywriting
- Market Analysis
Soft Skills
- Time Management
- Attention to Detail
- Problem Solving
- Relationship Building
- Communication
Industry Keywords
- Direct Response
- Digital Strategy
- Lead Generation
- Performance Analysis
- Client Education
Tools & Technologies
- Shopify
- WooCommerce
- Magento
- Email Automation Software
- Analytics Tools
Digital Marketing Specialist employer: Jobtailor
As a Network Engineer with us, you'll thrive in a dynamic work environment that prioritises innovation and collaboration. We offer competitive benefits, a strong focus on employee development, and opportunities to work with cutting-edge technologies while supporting Small and Medium Business clients. Our inclusive culture fosters growth and encourages proactive problem-solving, making it an ideal place for those seeking meaningful and rewarding employment.
