- Own COREtec's brand and awareness across ANZ, with a strong emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
- Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost-effective, tightly targeted ads rather than broad spend.
- Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
- Produce and adapt on-brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
- Plan and project-manage in-market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales-training windows so everything lands on time.
- Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership.
Requirements
- Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
- Proven hands-on experience across social media, email marketing, and paid digital advertising (Meta, Google).
- Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
- Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
- Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
- Bachelor's degree in Marketing or a related field, or equivalent hands-on experience.
Core Competencies
Demonstrates expertise in managing brand awareness and marketing campaigns across social media platforms, with a strong focus on content creation and audience engagement. Proficient in project management and collaboration with creative agencies to ensure timely execution of marketing strategies.
Highest-signal resume keywords
- Social Media Management
- Content Creation
- B2B Campaign Development
- Adobe Creative Suite
- Digital Advertising
ATS Optimization Keywords
Hard Skills
- Social Media Marketing
- Email Marketing
- Paid Digital Advertising
- Campaign Analysis
- Project Management
Soft Skills
- Excellent Written Communication
- Excellent Verbal Communication
Certifications & Qualifications
- Bachelor's Degree in Marketing
Industry Keywords
- Building Products
- Flooring
- Interiors
- Homewares
- Retail
Tools & Technologies
- Adobe Photoshop
- Adobe InDesign
- Adobe Lightroom
- Meta Ads
- Google Ads
Digital & Brand Marketing Strategist employer: Jobtailor
As a Network Engineer with us, you'll thrive in a dynamic work environment that prioritises innovation and collaboration. We offer competitive benefits, a strong focus on employee development, and opportunities to work with cutting-edge technologies while supporting Small and Medium Business clients. Our inclusive culture fosters growth and encourages proactive problem-solving, making it an ideal place for those seeking meaningful and rewarding employment.
