Marketing Specialist

Our client is seeking to add a Marketing Specialist to its machinery supply and distribution operations. Established in 2018, the business supplies construction, earthmoving and agricultural equipment, supported by an international branch network. The successful applicant will develop marketing strategies, strengthen brand awareness, research market opportunities and coordinate promotional campaigns to support continued growth and customer engagement across Australia's competitive machinery sector.

The typical job responsibilities will include, but are not limited to the following:

• Develop and implement marketing strategies to promote construction, earthmoving and agricultural machinery across target markets.
• Research market conditions, competitor activities and customer purchasing trends to identify new business opportunities.
• Advise management on product positioning, pricing strategies and promotional activities supporting commercial objectives.
• Plan and coordinate digital advertising campaigns across websites, social media platforms and industry channels.
• Prepare and oversee marketing materials, including product catalogues, brochures, advertisements and promotional videos.
• Coordinate marketing activities with external agencies, distributors and suppliers to maintain consistent brand messaging.
• Analyse sales performance and campaign results to evaluate marketing effectiveness and recommend improvements.
• Develop targeted promotional initiatives to strengthen brand recognition and customer engagement within the machinery sector.
• Conduct market research to assess demand for new machinery products and identify potential customer segments.
• Manage website content, social media communications and digital marketing schedules to support product promotion.
• Coordinate machinery exhibitions, industry events and dealer promotions to increase product awareness and market reach.
• Prepare marketing budgets, monitor campaign expenditure and recommend cost-effective advertising and promotional strategies.
• Collaborate with sales, finance and operations teams to align marketing activities with business objectives.
• Evaluate distribution channels, customer feedback and regional market trends to recommend improvements in marketing programmes.
• Prepare regular marketing performance reports and present recommendations to management regarding campaigns and growth opportunities.

Applicants must meet the following minimum requirements to be considered for the role:

• A completed bachelor's degree or higher qualification in marketing, commerce, business or a closely related discipline is mandatory.
• A minimum of 12 months' recent, directly relevant professional marketing experience in the same or a closely comparable role.
• Demonstrated experience developing marketing strategies and promotional campaigns specifically for construction, earthmoving, agricultural or comparable machinery products.
• Proven ability to conduct market research, analyse competitor activities and identify commercial opportunities within machinery markets.
• Experience coordinating digital marketing campaigns, website content, social media promotions and the production of marketing materials.
• Ability to evaluate product positioning, pricing strategies and campaign performance using sales data and market research findings.
• Demonstrated ability to collaborate with sales teams, distributors and external agencies to coordinate effective product marketing activities.
• Effective written and verbal communication skills, with the ability to prepare marketing reports and present recommendations to management.

Due to the volume of applicants, only those meeting the minimum standards will be considered and only successful applicants will be contacted. Thank you for your interest in the role.