Retail Shopping Centre Marketing Manager in Sydney

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.

What this opportunity involves: As the Retail Shopping Centre Marketing Manager at Lidcombe Shopping Centre, you will lead the strategic direction and hands-on execution of marketing, specialty leasing, and commercial partnerships to elevate this vibrant retail asset. Operating within our Property Management business unit, you will drive foot traffic, enhance retailer performance, and unlock new revenue streams through innovative pop-ups, brand activations, and strategic community alignments.

An overview of the role:

• Developing and executing the annual marketing strategy and budget for Lidcombe Shopping Centre to maximize asset ROI and drive performance metrics.
• Cultivating and securing specialty mall leasing (SML) and casual mall leasing (CML) opportunities to drive third-line revenue growth and maximize occupancy.
• Forging strategic brand partnerships, sponsorships, and co-marketing opportunities with local businesses and national brands to increase visitation.
• Managing multi-channel integrated campaigns across digital, social media, PR, and in-centre platforms to keep customer engagement high.
• Engaging directly with retailers to support trade, coordinate promotional activities, and identify collaborative marketing opportunities.
• Spearheading community engagement initiatives and high-impact experiential events, managing all logistics, suppliers, and safety compliance.
• Analyzing foot traffic, sales performance, and marketing metrics to continually optimize activations and report findings to senior leadership.

Sounds like you? This is what we are looking for:

• Over 5 years of experience in retail marketing, shopping centre marketing, or commercial property marketing.
• Demonstrated success in driving specialty or casual mall leasing income and negotiating commercial agreements.
• Strong financial acumen with proven experience managing marketing budgets and delivering measurable ROI.
• Excellent stakeholder management skills with the ability to build collaborative relationships with landlords, retailers, and community groups.
• Proven track record of planning, organizing, and executing high-impact public events and experiential marketing campaigns.
• Excellent written, digital, and verbal communication skills, with proficiency in modern digital marketing and social media management tools.
• Tertiary qualifications in Marketing, Communications, Business, or a related field (highly regarded).
• A strong understanding of the Lidcombe demographic and local market dynamics to build authentic community connections.
• Commitment to a collaborative work culture, aligning with our belief that the most effective teams are built when everyone is empowered to thrive.

What you can expect from us: You’ll join an entrepreneurial, inclusive culture. One where the best inspire the best. Where like-minded people work naturally together to achieve great things. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences.

JLL is committed to equal opportunity regardless of race, gender, age, sexual orientation or disability, and that is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies.