Our client is one of Australia's best-known fashion brands, part of a leading retail group. It has a large store network and an online business trading across multiple international markets. Online growth is a priority across the whole group, and this role sits at the centre of it.
You will report directly to the Head of Marketing & Brand and work closely with the General Manager. You'll lead, shape and own end-to-end eCommerce trade and digital performance across all regions. You will set the direction for the customer journey and site merchandising, and lead a high-performing team of six across two streams:
- Digital: performance marketing, SEO and email
- eCommerce: online trading and site merchandising
The opportunity
Our client is one of Australia's best-known fashion brands, part of a leading retail group. It has a large store network and an online business trading across multiple international markets. Online growth is a priority across the whole group, and this role sits at the centre of it.
You will report directly to the Head of Marketing & Brand and work closely with the General Manager. You'll lead, shape and own end-to-end eCommerce trade and digital performance across all regions. You will set the direction for the customer journey and site merchandising, and lead a high-performing team of six across two streams:
- Digital: performance marketing, SEO and email
- eCommerce: online trading and site merchandising
Why now
This is a rare moment to join. The business is starting a significant digital transformation, with major platform, CRM and loyalty projects on the roadmap. The right person will have real influence over how the brand trades online for years to come.
What you'll do
- Set and deliver the digital and eCommerce strategy in line with brand and commercial objectives
- Own online trading performance, including sales, gross profit, active customer growth, traffic, conversion and frequency
- Shape the end-to-end customer journey and lead site merchandising to lift conversion and average order value
- Lead performance marketing, SEO and email to drive acquisition, retention and customer value
- Play a key leadership role in the digital transformation program, including platform and CRM projects
- Lead integrated trade and promotional plans across online channels
- Turn data and web analytics into clear, actionable insight
- Work with buying, marketing, supply chain, store operations, customer service, and group Digital Product and IT teams
- Build, coach and develop a high-performing team with a strong focus on results and culture
About you
- A senior digital or eCommerce leader, with direct reports across digital and eCommerce
- Strong performance marketing expertise across paid media, SEO and email
- Proven commercial acumen, including managing a digital P&L and delivering against sales and profit targets
- Shopify experience is highly regarded, and so is a background in re-platforming or digital transformation
- Experience with CRM and CDP platforms, with Bloomreach a bonus
- Data-led and curious about the "why" behind customer behaviour
- A confident influencer who builds strong relationships across the business
What's on offer
- $180,000 to $200,000 + super
- Hybrid working
- State of the art office facilities, equipped with an onsite gym, cafes and subsidised childcare
- Discounted health and travel insurance
- Up to 50% off across the group's full portfolio of brands
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Global E-commerce Manager in Melbourne employer: Jivaro Recruitment
Join a well-established consumer healthcare business that champions Australian-made products and offers a dynamic work environment in Western Sydney. As a Senior Brand Manager, you'll not only lead a diverse portfolio but also enjoy a culture that prioritises employee growth, collaboration, and innovation. With over 30 years of manufacturing excellence and a commitment to digital expansion, this role provides a unique opportunity to make a significant impact while being part of a close-knit team.
