At a Glance
- Tasks: Own and create engaging social media content for a trendy hair brand and salon.
- Company: Join a vibrant beauty brand with a strong online presence.
- Benefits: Flexible work environment, creative freedom, and opportunities for growth.
- Other info: Dynamic role with a focus on innovation and collaboration.
- Why this job: Make your mark in the beauty industry while connecting with a passionate community.
- Qualifications: 5+ years in social media management and a flair for creativity.
The predicted salary is between 62100 - 75900 $ per year.
You'll own the Baciami hair extension brand and Jayne & Co hair salon social media content lifecycle, from developing content pillars and strategy to scripting, shooting, editing, publishing, and performance optimisation. You'll also manage UGC creators and influencers, build relationships with your online community, and support PR outreach and in-salon and brand activations.
Key responsibilities
- Develop and execute social media strategies aligned with brand positioning, marketing objectives, and commercial goals.
- Establish content pillars, content calendars, and platform-specific strategies.
- Translate brand campaigns, product launches, promotions, and industry trends into engaging social content.
- Develop creative concepts, content angles, hooks, and scripts for short-form video and social campaigns.
- Monitor social media trends, competitor activity, and audience insights to identify new opportunities.
- Analyse content performance and use data to improve engagement, reach, and conversion.
- Own the end-to-end content production process, including ideation, scripting, filming, editing, and scheduling.
- Produce engaging short-form video content for Instagram Reels, TikTok, and other relevant platforms.
- Identify, recruit, and manage UGC creators, influencers, and relevant brand ambassadors.
- Manage day-to-day social media engagement, including comments, direct messages, and community interactions.
About you
- 5+ years of relevant experience in social media management, content creation, digital marketing, or a related role.
- Experience in the beauty industry, with haircare, hair extensions, professional hair salons, or the wider hair sector highly regarded.
- A strong understanding of Instagram, TikTok, short-form video, and social media content trends.
- Strong portfolio of experience in developing content pillars, social media strategies, and content calendars.
- Practical skills in scripting, filming, editing, and publishing social media content.
- Experience managing UGC creators, influencers, or brand ambassadors.
- Experience supporting on-site salon, trade shows or activations.
- The ability to work independently, manage competing priorities, and deliver output to deadlines.
- Strong work ethic, good team player, professional and excellent communication skills.
- A balance of creative instinct and analytical thinking.
Social Media & Community Manager – Brisbane employer: Jayne co Pty Ltd
Join a vibrant team in Brisbane where creativity meets community engagement! As a Social Media & Community Manager, you'll thrive in a supportive work culture that values innovation and collaboration. With opportunities for professional growth and the chance to make a real impact in the beauty industry, this role offers a unique blend of creative freedom and strategic influence, all while working with a passionate team dedicated to excellence.
