Head of Digital Marketing
Direct message the job poster from Inviva
Chief Product and Marketing Officer, Inviva
Company Description
Inviva is a leading Australian reverse mortgage lender that empowers individuals over 55 to access the equity they have built in their homes for other purposes. We're a young, fast‐growing business. We have big ambition and a lot of heart, and we recognise our privilege in meeting the needs of our 55+ customers. Reporting to the CPMO, this role will play a pivotal part in shaping the future of our lending business, building trust with our target audience and helping us support older Australians to achieve their retirement and lifestyle goals.
Role Description
The Head of Digital Marketing will lead the strategic development and execution of all digital marketing initiatives to drive brand awareness, customer acquisition, and lead conversion. This role is responsible for managing digital channels, content strategy and creation, lead nurturing programs, and analytics to drive increased awareness, consideration and purchase as we pursue ambitious growth and volume targets.
Key responsibilities include:
- Digital marketing strategy and leadership
- Lead generation and nurture programs (B2B and B2C)
- Analytics and campaign performance management
This is a full-time position based in Sydney, NSW.
Qualifications and Experience
- Bachelor's degree in Marketing, Digital Media, or related field
- 7+ years in digital marketing, with at least 3 years in a senior role.
- Proven track record in lead generation and conversion optimisation – preferably in the B2C space.
- High proficiency in SEO, SEM, Meta, Google Analytics, and marketing automation platforms (e.g. Hubspot)
- Ability to create digital experiences that build trust and engagement with our target audience
- Excellent written and verbal communication skills
- Advanced skills in analytics, reporting and marketing channel optimisation
- Experience in financial services would be highly regarded but is not mandatory
Seniority Level
Executive
Employment Type
Full-time
Job Function
Marketing and Sales
Head of Digital Marketing employer: Inviva
Inviva is an exceptional employer that fosters a dynamic and supportive work environment, perfect for those looking to make a meaningful impact in the financial services sector. With a strong focus on employee growth and development, we offer ample opportunities for professional advancement while championing a culture of innovation and collaboration. Located in the vibrant city of Sydney, our team enjoys a blend of work-life balance and the chance to contribute to empowering older Australians in achieving their retirement goals.
