Senior Digital Content Manager in Sydney

Invested Talent are proud to be partnering with a leading Insurance business as they look for a Senior Digital Content Manager to lead and shape the future of digital content experiences at a purpose-driven organisation that puts people first. My client is committed to making complex systems simpler, digital journeys smarter, and experiences more human. You’ll be empowered to challenge the status quo, lead with empathy, and create meaningful change for our members, customers, and communities.

This is a unique opportunity to make a meaningful impact across customer journeys, delivering clarity, empathy, and excellence at every touchpoint. This role is pivotal to the experience transformation, with a dual focus on:

• Driving our digital content strategy to deliver compelling, seamless, and intuitive experiences across digital platforms.
• Leading and mentoring a small, high-performing team of content designers and specialists to uphold best in class standards in content design and governance.

In return, you'll work for a people-first business that offers great flexibility, career development opportunities, and a fantastic culture.

Role and responsibilities:

• Develop and execute content strategies that guide the creation of high impact digital content, including microcopy, UI copy, SEO optimised pages, and omnichannel journeys.
• Review and elevate the team’s content for quality, consistency, accessibility, and alignment with brand tone and experience vision.
• Manage content lifecycles, creation, maintenance, optimisation, across websites and mobile apps.
• Analyse performance data to optimise content and support business and customer goals.
• Inspire, coach, and guide a team of digital content professionals.
• Foster a culture of collaboration, learning, and continuous improvement with a strong emphasis on UX writing, content design, accessibility, and plain English.
• Prioritise and manage multiple content initiatives across regulatory, product, and optimisation projects.
• Partner with stakeholders across brand, product, marketing, and IT to deliver unified and relevant digital content experiences.
• Own and manage content budgets, forecasts, agency engagement, and reporting.
• Lead risk and compliance practices for your team, including content audits, regulatory documentation, and content lifecycle governance.

To be successful for the role you'll need:

• 7–10 years’ experience in digital content, UX writing, or content design roles across complex digital products and environments.
• Experience in regulated industries (e.g., financial services, insurance, health).
• Strong writing/editing/proofing skills with a deep understanding of content strategy, content architecture, and digital user experience.
• Proficient in using CMS platforms (e.g. Adobe Experience Manager), Figma, Jira, Confluence, and analytics tools.
• Proven ability to manage teams, lead through influence, and build strong cross-functional relationships.
• Experience working in agile and traditional project environments, juggling multiple projects and stakeholder needs with confidence.
• A natural coach and mentor who’s passionate about building capability and delivering high-impact work.
• A genuine interest in wellness, user-centred design, and purposeful digital experiences.
• Passion for working in mission-led or not-for-profit organisations.