Base pay range
A$150,000.00/yr - A$170,000.00/yr
A global leader in the online trading space is seeking an experienced Performance Marketing Lead to drive digital acquisition and full funnel growth across Australia and New Zealand.
This is a strategic and hands on role, ideal for someone who excels in data led performance marketing and thrives in a fast paced environment.
About the Role:
You will own key digital channels including SEM, SEO, Social, Programmatic, and Affiliates, managing significant budgets and delivering measurable performance improvements. Working closely with cross-functional teams, you will shape growth strategies, optimise channel efficiency, and lead critical initiatives across tracking, audience management, and creative optimisation.
Why This Role?
- Opportunity to drive regional growth in a global business
- Highly impactful position with ownership across performance channels
- Collaborative environment with global exposure
- Onsite role (5-days in office) but with flexibility for work-life balance
Key Responsibilities
- Lead SEM, SEO, Social, Programmatic, Affiliate and other digital channels to drive acquisition and brand growth.
- Develop performance strategies and continuous optimisation plans to reduce CPA and improve channel ROI.
- Manage large monthly budgets and allocate spend for maximum efficiency.
- Oversee SEO strategy in collaboration with agency partners, including keyword research and onsite optimisation.
- Align content and SEO strategies across the growth team.
- Manage and develop a digital performance team.
- Build a structured test‐and‐learn roadmap across audiences, creative, offers, and landing pages.
- Manage affiliate partnerships to maximise quality and performance.
- Partner with MarTech and analytics teams to ensure strong tracking, tagging, and data infrastructure.
- Collaborate with Brand and Design to ensure high performing creative and landing page experiences.
- Share insights across marketing teams and keep the business informed on digital landscape changes.
- Work closely with global teams to align frameworks, share learnings, and scale solutions.
- Support strategic initiatives and contribute to annual and monthly performance planning.
Skills and Experience
- 6+ years' experience in digital or performance marketing across PPC, Social, Programmatic, and Affiliates.
- Strong SEO understanding; hands‐on SEO experience highly regarded.
- Experience in financial services, fintech, technology, gaming, SaaS, or similarly dynamic sectors is advantageous.
- Strong hands‐on experience with the Google Stack (SA360, DV360, GA) and familiarity with DSPs.
- Analytical mindset with the ability to translate data into insights and recommendations.
- Strong communication, stakeholder management, and organisational skills.
- Experience working with cross‐functional teams in fast‐paced or matrixed environments.
- Understanding of MarTech tracking, tagging, and audience segmentation.
- Interest in financial markets, fintech, or online investing products.
Nice to Have
- Experience with The Trade Desk or similar DSPs
- Background in trading, financial services, or B2C SaaS
- Experience in pod‐based or matrixed team structures
Seniority level
Mid‐Senior level
Employment type
Full‐time
Job function
Marketing and Sales
Industries
Staffing and Recruiting
Growth Marketing Manager employer: Invested Talent
Invested Talent offers a dynamic work environment where innovation and collaboration thrive, making it an excellent employer for those passionate about CRM and lifecycle marketing. With a strong focus on employee growth, the company provides ample opportunities for professional development and encourages a culture of ownership and creativity. Located in a vibrant area, employees enjoy a supportive atmosphere that values work-life balance and fosters meaningful contributions to the business's success.
