Head of Marketing in Brisbane

B2B | Growth, GTM & Demand Generation

We’re looking for an experienced B2B marketing leader who can build the strategy and execute it.

As our Head of Marketing, you’ll lead our go-to-market and demand-generation approach across Australia and the UK, with the US as an additional growth market.

Your focus will be clear: create stronger external demand, generate qualified sales opportunities and ensure we invest our marketing budget in the channels most likely to deliver commercial results.

This is a hands‑on senior role.

You’ll need experience personally building and executing go-to-market strategies, not just overseeing them.

You’ll work across direct and digital marketing, SEO, AEO, paid acquisition, content, email, website conversion, Hub Spot and sales enablement, owning the journey from initial demand through to qualified meeting and pipeline.

Who is Intogreat?

Intogreat is a global remote staffing and business solutions provider supporting clients across Australia, New Zealand, the UK, the US and other international markets.

• What you’ll own
• Build and personally execute practical B2B go-to-market strategies across Australia and the UK, with the US as an additional growth market.
• Grow external demand and reduce reliance on relationship and referral‑led opportunities.
• Generate qualified leads, meetings and measurable sales pipeline.
• Lead multi‑channel acquisition across direct marketing, SEO, AEO, paid search, Linked In, email, social media, content and partnerships.
• Assess the full customer acquisition and conversion journey, rather than treating individual channels in isolation.
• Make commercially sound recommendations about where to invest our limited budget, where not to invest and what should stop or change.
• Strengthen lead scoring, nurturing, lifecycle management, automation, attribution and reporting through Hub Spot.
• Connect marketing activity with outbound sales through practical sales enablement, messaging, collateral and follow‑up pathways.
• Lead a distributed marketing function and provide clear direction, priorities and accountability.
• Partner closely with the CEO on go‑to‑market priorities, market investment decisions and strategic growth opportunities.
• What you’ll bring
• Significant senior‑level experience across B2B marketing, growth or demand generation.
• Proven success personally building and executing go‑to‑market strategies, not only owning the strategy or managing delivery through others.
• Demonstrated experience producing meaningful marketing outcomes with constrained budgets.
• Strong multi‑channel marketing expertise and the judgement to recommend where a business should and shouldn’t invest.
• Evidence of generating qualified B2B leads, meetings and pipeline.
• Experience diagnosing and improving the full acquisition and conversion journey.
• Practical capability across direct marketing, digital marketing, SEO, AEO, paid media, content, email and website conversion.
• Strong Hub Spot or comparable CRM and marketing automation capability, including workflows, lifecycle stages, attribution and reporting.
• Brand and go‑to‑market experience across Australia and the UK. US market experience would be highly regarded.
• Proven experience managing overseas teams, including setting clear priorities, supporting delivery and maintaining accountability remotely.

Experience with Philippine‑based teams would be highly regarded.

• Ability and willingness to travel to the Philippines at least twice a year to work with the team.
• Experience in outsourcing or offshoring would be a major advantage, particularly if you understand regional buyers, market terminology and what drives demand across different markets.

You’ll have successfully worked remotely or from home before, with the self‑management, communication and collaboration skills to deliver results in a distributed environment.

The opportunity

This role will suit a senior marketer who enjoys having strategic ownership but hasn’t lost the appetite to get into the detail and make things happen.

You’ll work closely with the CEO, lead a distributed team and directly influence how Intogreat builds sustainable demand across multiple international markets.

This role is fully remote, with candidates required to attend in‑person events nationally and in the Philippines.

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