Social Media & Content Creator in Melbourne

An exciting opportunity has become available for a Social Media & Content Creator to join our Marketing team and support a portfolio of renowned restaurants and bars across Melbourne and Sydney. This role is perfect for a creative and organised social media professional with a passion for food, hospitality, storytelling, and digital engagement.

Reporting to the Cluster Marketing Manager, Restaurants & Bars and working closely with venue teams, photographers, videographers, and the Cluster Marketing Manager, you will take ownership of the day-to-day management of our restaurant and bar social channels, helping bring each venue's unique personality to life.

Your day to day:

• Own and manage the social media presence for a portfolio of restaurants and bars across Melbourne and Sydney.
• Plan, create, schedule, and publish engaging content across Instagram, Facebook, TikTok, and other relevant platforms.
• Capture and edit short-form video, photography, stories, and social content that showcases our venues, food, beverage offerings, and events.
• Manage community engagement by responding to comments, messages, tags, and online enquiries.
• Monitor social media trends and identify opportunities to improve engagement, reach, and brand awareness.
• Coordinate influencer visits, content creators, photographers, and videographers to deliver high-quality content.
• Maintain and organise the content library, ensuring assets are current and easily accessible.
• Produce monthly social media performance reports and provide recommendations for future content.
• Assist with website updates, email marketing campaigns, venue promotions, and other marketing initiatives as required.
• Ensure all content aligns with each venue's individual brand identity, tone of voice, and visual standards.
• Complete ad hoc duties to support the wider Marketing team and business objectives.

Our venues:

This role supports an exciting collection of premium hospitality venues, including: Ronnie's, Ottie's and Dive Bar at InterContinental Melbourne The Rialto; Rick Stein at Coogee Beach; and Shutters at InterContinental Sydney Coogee Beach. Each venue has its own unique personality, audience, and brand voice, creating an exciting opportunity for a creative storyteller to showcase a diverse range of hospitality experiences.

What we need from you:

• Previous experience in social media, content creation, marketing, hospitality, food and beverage, lifestyle, or related industries.
• Proficiency in Canva and Adobe Creative Suite or similar design and content creation tools.
• Experience managing multiple social media accounts and content calendars simultaneously.
• Confidence creating and editing short-form video content using mobile devices and editing applications.
• Excellent written communication skills with the ability to adapt tone and messaging for different brands.
• Strong attention to detail and the ability to maintain content accuracy across digital platforms.
• Experience using social scheduling platforms, Meta Business Suite, and social reporting tools.
• Strong organisational and time management skills with the ability to prioritise competing deadlines.
• A collaborative approach and ability to work effectively with chefs, venue managers, and creative partners.
• A passion for hospitality, food, beverage, restaurants, and guest experiences.
• Flexibility to attend occasional events, launches, shoots, and activations outside standard business hours.
• Ability to travel periodically between venues, including occasional trips to Sydney.
• You must meet the legal requirements to live and work in Australia.

What we offer:

• Enhanced parental leave program.
• Proactive paid wellness and mental health days.
• Some of the best colleague discounts across our IHG Hotels for accommodation, food and beverage.
• An immense colleague discounts platform for all your favourite brands and retailers.
• Ongoing learning and development opportunities to support your career growth within IHG.
• Transfer of entitlements as you move and grow within the IHG family.