At a Glance
- Tasks: Lead marketing campaigns to boost customer engagement and retention across various channels.
- Company: Join ING Australia, a fun and inclusive workplace that celebrates individuality.
- Benefits: Enjoy discounted health insurance, extra rest days, and volunteer opportunities.
- Other info: Fast-paced environment with great career growth and a supportive culture.
- Why this job: Make a real impact in the banking sector while working with creative teams.
- Qualifications: Experience in financial services marketing and strong data analysis skills required.
The predicted salary is between 128453 - 156998 $ per year.
We’re looking for an experienced CRM Marketing Manager with strong data fluency and a solid background in banking to join our Marketing team for a 12-month parental leave cover.
What you’ll do:
- Lead integrated marketing campaigns across digital and traditional channels to drive customer acquisition, engagement, and retention.
- Develop product, customer, and channel strategies in collaboration with cross-functional teams including Product, Brand, and Customer Intelligence.
- Manage campaign budgets and external agencies, ensuring timely delivery of high-quality, on-brand communications.
- Use data and analytics to measure campaign performance, optimise marketing effectiveness, and inform strategic decisions.
- Drive customer segmentation and personalisation, leveraging insights to tailor messaging and improve customer experience.
- Own key marketing projects and initiatives, contributing to ING’s goal of becoming Australia’s most loved digital bank.
What we’re looking for:
- Proven experience in financial services marketing, with a solid understanding of retail banking and customer portfolio dynamics.
- Strategic mindset with hands-on execution skills, capable of leading integrated campaigns and managing cross-functional projects.
- Data-driven decision maker, fluent in customer analytics, segmentation, and personalisation strategies.
- Excellent communication and stakeholder management skills, able to influence and collaborate across diverse teams.
- Creative and customer-focused, with a passion for delivering engaging, on-brand marketing communications.
- Agile and adaptable, comfortable working in a fast-paced environment with multiple priorities and evolving business needs.
What’s in it for you?
- Discounted ING Health Insurance
- An additional Rest Day to support your wellbeing
- An IMPACT day to volunteer on approved sustainability activity
At ING, we’re all about making life simpler and more rewarding — for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed — it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.
We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We value and champion our people and provide adjustments to the recruitment process on request.
Applications close on 22 September 2025. If you’re interested, please apply.
CRM Marketing Manager employer: ING Australia
At ING, we pride ourselves on being an exceptional employer that champions individuality and inclusivity. Our Customer Excellence team, based in vibrant Sydney or serene Wyong, offers a supportive work culture where your contributions are valued, and your professional growth is nurtured through diverse opportunities. With benefits like discounted health insurance, additional rest days for wellbeing, and a commitment to gender equality, ING is dedicated to creating a rewarding environment for all employees.
