At a Glance
- Tasks: Lead marketing strategies and enhance brand visibility in the cyber security sector.
- Company: Join Infotrust, Australia's trusted partner in cyber security.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on integrity and accountability.
- Why this job: Shape the future of cyber security marketing and make a real impact.
- Qualifications: Senior marketing experience in B2B environments, preferably in cyber security.
The predicted salary is between 135000 - 165000 $ per year.
Infotrust strives to be Australia's most trusted cyber security partner, helping organisations navigate with confidence through a changing digital world.
We support private and public sector clients with secure-by-design managed IT and advanced cyber capability, including Offensive and Defensive Security, Governance, Risk & Compliance, and Strategic Technology Advisory.
That work is anchored by an 24/7 Security Operations Centre and a specialised Digital Forensics and Incident Response team.
Our values are Client First, Integrity, Collaboration and Accountability.
The Opportunity
Infotrust has deep cyber expertise and some of the most experienced practitioners in the market.
We're looking for a senior marketing leader to make sure our brand reflects that, so the strength of our people and capability is clear to the executives and organisations we work with.
As a member of the Senior Leadership Team, you'll lead the Brand and Marketing function and work closely with Sales, Delivery, Practice Leaders, and the Executive Leadership Team.
You'll set the direction for how Infotrust shows up in the market, grow our executive presence, and connect marketing to commercial growth.
- Lead an integrated brand and marketing strategy, and make sure it's delivered
- Shape a brand, creative direction, and visual identity that reflect the depth of our cyber capability
- Build Infotrust's presence with CIO, CISO, board and executive audiences
- Bring our experts to the fore through thought leadership, executive profiling and media
- Partner with Sales and Practice Leaders to generate qualified pipeline
- Use data and insight to guide investment across channels, campaigns and events
- Own the digital ecosystem, including web, search, email, social and marketing automation
- Lead and develop a team, with accountability for budget, suppliers and delivery
Skills and Experience
- Senior marketing leadership experience in cyber security, technology services, managed services or another complex B2B environment
- A track record of growing qualified pipeline and connecting marketing investment to revenue
- Strategic and hands-on: you set the direction and drive the execution
- Experience building brand authority and executive-level visibility, including media and thought leadership
- The creative judgement and confidence to back distinctive work
- Comfort with data, including channel performance, ROI and attribution
- Experience leading teams and agencies, with accountability for budget
- Confidence presenting to C-suite clients, Boards and external partners
- A tertiary qualification in marketing, business, communications or a related field, or equivalent senior experience
- A technology vendor background with strong demand generation and brand functions
- Experience marketing cyber security or managed services offerings
- Experience in a listed, regulated or government-facing environment
- Familiarity with CRM platforms and account-based marketing
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General Manager of Marketing in Melbourne employer: Infotrust
Infotrust is an exceptional employer, offering a dynamic work environment in Melbourne where innovation meets professional growth. With a strong focus on employee development, flexible working arrangements, and a culture that values collaboration and strategic thinking, Infotrust empowers its team to build meaningful relationships and drive impactful results in the rapidly evolving field of cyber security. Join us to be part of a leading practice that not only supports your career aspirations but also prioritises work-life balance and community engagement.
