At a Glance
- Tasks: Execute SEO strategies and lead GEO initiatives for diverse clients.
- Company: Join a people-first, tech-powered performance marketing agency.
- Benefits: Enjoy wellness perks, monthly days off, and clear career progression.
- Other info: Collaborate with experts and grow your skills in a supportive environment.
- Why this job: Make an impact in the evolving world of SEO and AI search.
- Qualifications: 1-2 years of SEO experience and a passion for digital marketing.
The predicted salary is between 47250 - 57750 $ per year.
- Real career progression with clear pathways to grow
- Autonomy and trust to own your work without micromanagement
- Learn from senior practitioners with direct access to experienced leaders
- A no-blame culture where we solve problems together
- Transparent leadership with visibility into the why behind decisions
- Recognition and rewards for meaningful, achievable results
- Wellness Wallet to invest in your health and wellbeing
- Monthly Impressive Day Off (one extra day of leave every month)
- At Impressive you’ll get them all…
As a people-first, tech-powered performance marketing agency, we’ve been helping ambitious brands grow for over a decade.
Along the way, we’ve learnt what makes a great working environment and what it takes to deliver real results for our clients.
We blend AI, innovation and proven digital strategies to drive commercial results, fast.
And we’ve built a culture where people are trusted to do great work, develop their careers and maintain a healthy balance along the way.
Ready to take the next step?
We're looking for an SEO/GEO Specialist to join our award-winning Organic Search team.
This role is ideal for someone with 1-2 years of agency SEO experience who wants to develop into a well-rounded search specialist.
You'll work alongside experienced strategists to execute SEO campaigns, lead GEO initiatives, and help clients grow their visibility across both traditional search engines and AI-powered search experiences.
You’ll work across a diverse portfolio of clients while developing expertise in technical SEO, content strategy, digital PR, AI search optimisation and data analysis.
What You'll Do
- Execute technical, on-page and content SEO strategies across a portfolio of clients to improve organic performance.
- Develop and implement GEO strategies that increase client visibility across AI-powered search platforms including Chat GPT, Gemini, Perplexity, Copilot and Google AI Overviews.
- Lead outreach and digital PR strategies for GEO clients, securing high-quality citations, brand mentions and authoritative backlinks that strengthen AI search visibility.
- Develop GEO-focused content strategies, identifying opportunities to create, optimise and structure content for both traditional search and AI-generated answers.
- Conduct keyword research, search intent analysis and competitor research to uncover new growth opportunities.
- Perform technical SEO and GEO audits, identifying opportunities across crawlability, indexing, entity optimisation, structured data, site architecture and AI readiness.
- Monitor SEO and AI search performance, analyse trends, and provide actionable recommendations through regular reporting.
- Collaborate with content, development and account management teams to deliver integrated SEO and GEO campaigns.
- Implement best practices including internal linking, schema markup, entity optimisation, llms. txt, structured content and AI-friendly information architecture.
- Stay at the forefront of SEO and AI search developments, testing new approaches and contributing ideas that improve client performance and internal processes.
- What You'll Bring
- 1-2 years' experience in SEO, ideally within a digital marketing agency.
- A solid understanding of technical SEO, on-page optimisation, keyword research, content optimisation and link building.
- An understanding of Generative Engine Optimisation (GEO) principles and how AI search platforms retrieve, interpret and cite content.
- Experience or a strong interest in digital PR, outreach and authority building.
- Familiarity with SEO tools such as Google Search Console, GA4, Screaming Frog, Ahrefs or SEMrush, and Looker Studio.
- Strong analytical skills with the ability to interpret performance data and turn it into actionable insights.
- Excellent organisational skills with the ability to manage multiple projects and priorities.
- Strong written and verbal communication skills, with attention to detail.
- A proactive, curious mindset and a genuine passion for search, AI and continuous learning.
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SEO Specialist in Melbourne employer: Impressive
Impressive is an exceptional employer that prioritises a people-first culture, offering a supportive work environment in Melbourne. With benefits like wellness packages, 12 Impressive Days Off, and engaging social events, employees are encouraged to thrive both personally and professionally. The agency fosters growth through mentorship opportunities and a commitment to innovative performance marketing strategies, making it a rewarding place for those looking to make a meaningful impact.
