At a Glance
- Tasks: Lead innovative marketing campaigns and shape brand stories for a tech company.
- Company: Dynamic tech company based in Sydney with a global reach.
- Benefits: Competitive salary, potential for contract extension, and creative work environment.
- Other info: Exciting opportunity for career growth in a vibrant industry.
- Why this job: Join a forward-thinking team and make a real impact on brand identity.
- Qualifications: 7+ years in marketing, strong communication skills, and B2B experience.
The predicted salary is between 160000 - 180000 $ per year.
This is an exciting opportunity for an agency Senior Account Director or Group Account Director to make the switch to Client-side! A tech company headquartered in Sydney, with a customer base across Asia Pacific, UK, Europe, South Africa, and the Middle East, has recently diversified and is scaling up its operations.
Together with the CMO, this role will help shape new brand and product stories both domestically and globally. Working closely with Sales, Product, and Tech teams, the role will help develop marketing and sales tools and campaigns that align with their new brand identity and overarching business goals.
Key Responsibilities:
- Support CMO in developing the company's new brand identity, ensuring consistent brand messaging across all channels.
- Develop and implement multi-channel marketing campaigns that target key segments and drive measurable results.
- Work closely with Product teams to develop GTM plans and campaigns for new product launches.
- Manage the media and PR relationship as the day-to-day contact for upcoming campaigns.
- Develop a suite of case study videos and customer stories working with a content production agency to deliver them.
- Opportunity to build out a content marketing program particularly in social media.
- Help expand the offering into European and Middle East markets.
- Foster and maintain strong relationships with senior executives, the broader internal team, agency partners, and vendors.
- Undertake continuous analysis of competitive environment and consumer trends, keeping the wider business informed.
The ideal candidate:
- Bachelor’s degree or higher in Business or Marketing.
- 7+ years experience in brand & content marketing derived in an agency environment.
- B2B marketing experience with a keen understanding of B2B channels.
- Experience working with Tech clients is ideal.
- Proven experience developing marketing plans and campaigns across print, digital, eDM, content, and PR.
- Experienced in social media marketing: in creating and managing B2B.
- Experience in content creation and activation into market through the relevant channels.
- Passionate about creative with an eye for design and a flair for writing.
- Proven strategic ability and strong communication & presentation skills.
- Strong stakeholder management experience with the ability to influence.
- A forward-thinking, creative marketer who thrives on results and enjoys being hands-on.
- Exceptional project management, multi-tasking, and decision-making skills.
- Some exposure to marketing automation and CRM tools.
- Financial acumen and ability to run projects on budget.
Whilst this is a 6-month contract initially, it is highly likely to extend/go permanent.
Senior Marketing Manager employer: iknowho
At iknowho, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture in the heart of Sydney. Our commitment to employee growth is evident through our collaborative environment, where you will have the opportunity to shape impactful marketing strategies alongside talented professionals while enjoying competitive compensation and benefits. Join us to be part of a forward-thinking tech company that values creativity and results, offering a unique chance to expand your career in a vibrant city with a diverse customer base across the globe.
