This is a varied, practical role at the centre of Ignition's day-to-day marketing activity. You'll work closely with dealership teams, OEM partners, agency partners and suppliers, with the support to learn, grow and make a genuine impact. One week you may be coordinating an offer launch or updating the website. The next, you could be supporting a drive day, planning a local partnership, filming a vehicle handover or helping the sales team bring priority stock to market online.
Key responsibilities
Coordinate campaigns that make an impact by translating sales priorities, model launches, finance offers and stock opportunities into clear, well-executed marketing activity, managing briefs, approvals and timelines, maintaining the marketing calendar, and ensuring campaigns are accurately represented across paid channels, CRM, social and showroom channels
Maintain current, compelling marketing across the customer journey, including website content, landing pages, booking links, vehicle messaging, Google Business Profile, showroom collateral, vehicle listings and promotional material
Support the planning and creation of engaging content across Ignition's brands, including vehicle arrivals, handovers, test drives, walkarounds, staff stories, customer moments and dealership activity
Capture and edit quality phone-first content, plan organic social activity and use approved templates and brand guidelines
Coordinate vehicle launches, drive days, dealership events, sponsorships and community partnerships, from invitations and RSVPs through to staff briefs, signage, content capture and lead collection
Work alongside the sales, service and parts teams to understand lead quality, customer questions, campaign performance and upcoming priorities
Support CRM and EDM activity, lead tracking and reporting, helping surface opportunities and operational gaps that need attention
About you
Experience in retail, automotive, hospitality or another fast-moving, customer-led marketing environment
Strong organisational and project-coordination skills
Confidence across social media, website updates, CRM/EDM and digital marketing
Practical content creation skills, including filming and editing on a phone, writing captions and working with design templates
A strong eye for detail and brand presentation
The ability to build positive working relationships with dealership teams, agencies, suppliers and OEM partners
Flexibility to support occasional weekend or after-hours events
Automotive experience is desirable, but not essential
About us
Ignition Car Centre is home to Brisbane INEOS Grenadier and Brisbane Leapmotor, both recognised as the largest and most awarded dealerships in Australia. We have recently added Fiat Professional Vans to our portfolio, alongside a growing used car business and substantial service and parts operation. The business is entering an exciting period of growth, including a move to a larger, high-profile Virginia showroom in early 2027.
Work across an exciting and fast-growing portfolio of automotive brands
Have genuine input into how the dealership presents itself, activates locally and grows
Enjoy a role with real scope to take ownership, contribute ideas and develop your career
Collaborate with experienced dealership leaders and specialist agency partners
Build broad experience across digital, CRM, events, retail marketing and automotive
Be part of Ignition's next chapter, including the planned move to Virginia in early 2027
One work-from-home day per week may be available following successful completion of the probationary period, subject to business requirements
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Hybrid Marketing Coordinator: Campaigns & Content in Brisbane employer: Ignition Car Centre
Ignition Car Centre is an exceptional employer, offering a dynamic work environment where you can thrive as a Used Car Salesperson. With a strong focus on employee development and a commitment to providing outstanding customer service, you'll have the opportunity to grow your skills and advance your career in the automotive industry. Located in a vibrant area, our team enjoys a supportive culture that values collaboration and success, making it a rewarding place to work.
