At a Glance
- Tasks: Create and manage engaging social media content for our vibrant hospitality venues.
- Company: Join a dynamic Brisbane-based hospitality group with exciting expansion plans.
- Benefits: Competitive pay, staff discounts, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and brand building.
- Why this job: Be part of a creative team shaping the future of hospitality marketing.
- Qualifications: 4+ years in social media management; marketing degree preferred.
The predicted salary is between 63000 - 77000 $ per year.
We are seeking a creative, intelligent & talented full time Social Media Executive / Manager to join our expanding, multi-skilled design team. This super dynamic expanding family is a Brisbane based company with venues located across the sunshine state specialising in Hospitality. PSL is embarking on further expansion plans and we are looking for someone with the skills, experience, passion and desire to support and assist in driving this growth. This is your unique opportunity to join a high-achieving team and embark on a career journey within a growing hospitality organisation.
Key Responsibilities
- Develop and implement comprehensive social media strategies for each venue and brand within the hospitality group, in alignment with overall marketing objectives.
- Create, curate, and schedule engaging content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest.
- Monitor social media channels, respond to comments, messages, and reviews in a timely manner, and foster meaningful interactions with our audience.
- Collaborate with the marketing team to develop visually appealing and cohesive content that reflects the unique identity and offerings of each venue and brand.
- Plan and execute social media campaigns, contests, and promotions to drive awareness, engagement, and customer acquisition.
- Analyse social media metrics and performance data to track KPIs, identify trends, and optimise strategies for improved reach, engagement, and ROI.
- Stay updated on industry trends, emerging platforms, and best practices in social media marketing to keep our brands ahead of the competition.
- Coordinate with influencers, partners, and affiliates to amplify our social media reach and leverage their networks to promote our venues and brands.
- Work closely with the events team to promote special events, activations, and seasonal promotions across social media channels.
- Manage paid social media advertising campaigns, including budget allocation, targeting, retargeting and performance monitoring.
About You
- 4+ years’ experience in a similar position (hospitality preferred, not essential)
- Tertiary qualifications in Marketing and Communications, or related field
- Strong understanding of social media platforms, algorithms, and best practices
- Proficiency in social media management tools, analytics platforms, and graphic design software
- Excellent written and verbal communication skills, with a keen eye for details
- Creative thinking with the ability to generate innovative content ideas and campaigns
- Must have experience in the marketing and promotion of well-established brands and the space they sit
- Highly organised and efficient time management skills
- Meticulous planning and attention to detail
- Excellent interpersonal skills and the ability to build strong relationships.
- Ability to work with allocated budgets
The Benefits
- Competitive remuneration package
- Great team culture in a growing organisation
- Staff discounts across all our venues
- Opportunity to contribute and see results in a growing, dynamic, and exciting hospitality Group
- Professional career growth opportunities
Join our dynamic team and play a pivotal role in shaping the future of our hospitality Group. If you are a strategic thinker with a passion for building and managing brands in the hospitality industry, we encourage you to apply for this exciting new opportunity.
Social Media Manager in Brisbane employer: Icatha HS Pty Ltd
Potentia SL Pty Ltd is an exceptional employer located in the vibrant heart of Brisbane, offering a dynamic work environment where creativity and passion for food thrive. With over seven years of established success, employees benefit from a supportive team culture, opportunities for professional growth, and the chance to showcase their culinary skills in a well-respected restaurant. Join us to be part of a dedicated team that values quality and innovation in every dish served.
