At a Glance
- Tasks: Execute and manage digital marketing campaigns across various platforms.
- Company: Join Potentia Solutions Leisure, a vibrant player in hospitality and lifestyle brands.
- Benefits: Gain hands-on experience, competitive pay, and opportunities for growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Dive into the fast-paced world of digital marketing and make an impact.
- Qualifications: 1-3 years in digital marketing with skills in Google Ads and Meta Ads.
The predicted salary is between 63000 - 77000 $ per year.
Potentia Solutions Leisure is seeking a motivated and detail-driven Digital Marketing Coordinator to support the execution of performance-led digital campaigns across our portfolio of hospitality, leisure and lifestyle brands. This role is hands-on and executional, ideal for a digital marketer ready to deepen their experience across paid media, CRM and website content while working within a fast-paced, multi-brand environment.
Key Responsibilities
- Accurately implement and manage digital marketing campaigns across core performance platforms including Google Ads, Meta Ads, TikTok Ads, Eventbrite Ads, Spotify Ads, YouTube Ads, Apple Ads and other relevant networks.
- Conduct weekly monitoring, tracking and reporting of campaigns to ensure delivery against KPIs.
- Assist in the implementation of structured A/B testing across ad copy, creative formats and audience segments to drive performance and brand awareness.
- Build and schedule email and SMS campaigns, ensuring content accuracy, segmentation integrity and strong deliverability.
- Maintain websites with up-to-date product, event and promotional content, ensuring accuracy and consistency across brands.
- Contribute to marketing performance reporting for internal leadership and external stakeholders.
- Support the wider marketing team with general marketing tasks, including campaign coordination, asset management, content uploads and administrative support as required.
Skills & Experience
- Previous experience in digital marketing is highly desirable.
- 1–3 years’ experience in Search and Social campaigns is highly desirable.
- Technical awareness in Google Ads and Meta Ads, with experience operating within the Australian media and digital advertising landscape.
- Working knowledge of attribution models and web analytics tools such as GA4.
- Proficiency in Excel, PowerPoint and Microsoft platforms for analysis, reporting and data manipulation.
- High attention to detail with a proven ability to work autonomously, manage priorities and meet deadlines.
Digital Marketing Coordinator in Brisbane employer: Icatha HS Pty Ltd
Potentia SL Pty Ltd is an exceptional employer located in the vibrant heart of Brisbane, offering a dynamic work environment where creativity and passion for food thrive. With over seven years of established success, employees benefit from a supportive team culture, opportunities for professional growth, and the chance to showcase their culinary skills in a well-respected restaurant. Join us to be part of a dedicated team that values quality and innovation in every dish served.
