Product Marketing Assistant Manager in Sydney

• Working at Hyundai Motor Company Australia
• "Progress for Humanity"

At Hyundai, we believe progress only becomes meaningful when it's connected with humanity.

Humanity guides us in our decision making and drives our innovations.

That's why we want to become lifetime partners with our customers by delivering tomorrow's innovation today, everywhere and for everyone.

Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world's first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation.

Hyundai have committed to Carbon Neutral by 2045.

We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung's have a go attitude at the forefront of everything we do.

At HMCA, we proudly live by the 'Have you tried it?' ethos and philosophy to progress and grow as a company.

The Opportunity

As a Product Marketing Assistant Manager, you will play a pivotal role in managing the planning, development and execution of launches, campaigns and key initiatives across both Hyundai and Genesis portfolios.

Reporting to the Brand & Product Marketing Manager, you will be deeply involved in the day‑to‑day running of initiatives including shaping project direction, coordinating fast‑moving activity and keeping all parts progressing with clarity, alignment and momentum.

You will help bring ideas to life, driving impactful marketing outcomes that contribute directly to HMCA's broader business objectives.

This is a Parental Leave Cover Contract, lasting until May 2027.

Key Responsibilities

• Spearhead the planning, creation and delivery of integrated briefs across the Hyundai and Genesis portfolios, supporting new model launches, product initiatives, brand campaigns and other projects, from end to end with the support of the Brand and Product Marketing Manager.
• Collaborate and align with departments such as Product Planning, GTM and Sales, to identify key insights, audiences, competitors, and product Unique Selling Proposition (USPs) to develop effective product positioning and messaging.
• Ensure product and brand information is current and accurate across the website and marketing materials, according to model year updates, specification changes and initiatives, whilst serving the wider business as a key source of expertise to maintain consistency across channels and teams.
• Deliver clear and inspiring agency briefings and manage relationships across Accounts, Creative, Media, Digital and Social agency partners, to deliver on HMCA business outcomes.
• Provide logistical support for all campaigns, smoothly juggling moving parts and collaborating with internal teams, agency partners and suppliers to make every asset come to life flawlessly.
• Coordinate internal and management feedback on agency outputs including strategy, creative, media and production, ensuring alignment with the brief and business objectives and prepare informed recommendations for approval.
• Champion the internal communication of marketing initiatives in channels such as Internal Meetings, Bulletins, C‑Suite meetings, Regional/Dealer forums, ensuring stakeholders and wider organisation are informed, aligned and engaged.
• Build and maintain strong working relationships across HMCA, including but not limited to Marketing, Product Planning, GTM, Sales, Legal, Finance, Aftersales, Technical, Workshop, Training, P&C and senior leaders to ensure alignment on product and marketing communications.
• Support budget management for assigned initiatives by helping track allocations, monitoring spends, ensuring agencies stay aligned with approved budgets.

About you

• Bachelor's degree in marketing or equivalent.
• 3‑5 years' experience in marketing communications within a corporate or agency setting, with exposure to fast‑moving, multi‑stakeholder environments.
• Exceptionally organised multi-tasker, with proven capability to manage competing priorities in fast‑paced environments.
• Clear, confident communicator with strong interpersonal skills and a meticulous eye for detail.
• Results‑driven and proactive self-starter, taking full ownership of deliverables from inception through execution.
• End‑to‑end B2C campaign management experience - From applying customer insights and commercial awareness to shape briefs, to steering creative, production, delivery and reporting.
• Experience in the Automotive industry is advantageous.

Why work for Hyundai Motor Company Australia?

For 40 years , we've take great pride in creating an inclusive, energised and team-based workplace with meaningful experiences, encouraging innovation and a growth mindset.

Then and Now .

• HMCA & GMAu: Exposure to all facets of the business, its products and future business.
• Learning & Development: Personalised LMS System and clear L&D strategy for all staff. Exciting formal learning offering's with internationally recognised organisations.
• Leave Benefits: Paid Parental Leave, Celebration, Volunteer, Exam Leave and more!
• Employee Vehicle Lease Program: Utilise our Hyundai Cars at a reduced price.
• CSR Program: Contribute to our Hyundai Help for Kids, which has raised over $15 million for not-for-profit organisations focused on the betterment of children's lives.
• EAP Converge: Access to professional assistance for personal or work-related issue. Health & Wellbeing resources and more.
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