- Manage the day-to-day operation of our Xiaohongshu (RED) and Douyin accounts.
- Plan, create and publish engaging content, including posts and short-form videos.
- Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.
- Track content performance and provide regular insights to improve account growth.
KOL / KOC Management
- Identify, approach and manage relevant KOLs and KOCs across Xiaohongshu and Douyin.
- Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
- Build and maintain relationships with creators and continuously grow our influencer network.
- Monitor and report on influencer campaign performance.
Livestream Operations
- Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
- Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
- Monitor livestream performance and support post-campaign reviews and optimisation.
Campaign Support
- Support social media campaigns, brand partnerships and merchant promotions across Xiaohongshu and Douyin.
- Work closely with Marketing, Business Development and Design teams to deliver campaigns on time.
Key ResponsibilitiesSocial Media Management
- Manage the day-to-day operation of our Xiaohongshu (RED) and Douyin accounts.
- Plan, create and publish engaging content, including posts and short-form videos.
- Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.
- Track content performance and provide regular insights to improve account growth.
KOL / KOC Management
- Identify, approach and manage relevant KOLs and KOCs across Xiaohongshu and Douyin.
- Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
- Build and maintain relationships with creators and continuously grow our influencer network.
- Monitor and report on influencer campaign performance.
Livestream Operations
- Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
- Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
- Monitor livestream performance and support post-campaign reviews and optimisation.
Campaign Support
- Support social media campaigns, brand partnerships and merchant promotions across Xiaohongshu and Douyin.
- Work closely with Marketing, Business Development and Design teams to deliver campaigns on time.
About You
- Strong understanding of Xiaohongshu and Douyin, including platform trends, content formats and user behaviour.
- Previous experience in social media, content creation, influencer marketing or livestream operations is preferred.
- Strong Chinese copywriting skills with a good sense of content and visual trends.
- Highly organised with strong communication and execution skills.
- Comfortable managing multiple creators, campaigns and deadlines simultaneously.
- Experience in food delivery, F&B, e-commerce or consumer brands is a plus.
Social Media Executive – Xiaohongshu & Douyin in Melbourne employer: HungryPanda Ltd 熊猫外卖
HungryPanda Ltd offers a dynamic work environment that fosters creativity and innovation, making it an excellent employer for those passionate about marketing and partnerships. With a strong focus on employee growth, the company provides ample opportunities for professional development and collaboration within a diverse team. Located in Australia, employees benefit from a vibrant culture that values bilingual skills, particularly in English and Mandarin, enhancing both personal and professional experiences.
