Senior Product Marketing ManagerHybrid

Humanforce's vision is to make work easier and life better for frontline and flexible workforces. Humanforce provides the market leading, best-in-one human capital management (HCM) suite for frontline and flexible workforces - without compromise. Our employee centred, intelligent and compliant HCM suite is highly integrated and composable, and consists of Workforce Management (WFM), HR, Talent, Payroll, and Wellbeing.

Humanforce has built strong foundations since its founding in 2002. We help over 2300 customers and almost 1 million employees under management in 30+ countries, across a wide range of industries, including aged, child and health care; education; hospitality; retail; local government and more. Today, we have offices across Australia, New Zealand, United Kingdom, North America and the Philippines.

Customers choose Humanforce because we enable them to deliver an exceptional employee experience, build a compelling employee value proposition, and connect the flow of the world's talent with the growth, productivity and efficiency objectives of frontline and flexible workforces.

Who you are

You'll own product marketing for Humanforce's People Experience & Talent portfolio - HR, Talent, Learning, Benefits and employee experience. Your job is to understand the problems our customers face, what matters to the people who buy, and turn that into the positioning, messaging and stories that make Humanforce the obvious choice.

This is more than a launch role. You'll build always-on product marketing that keeps products selling long after launch, drives adoption and cross-sell, gives our commercial teams what they need to win, and connects individual products into a stronger suite proposition. You'll also help shape the bigger stories - Humanforce's position in frontline HCM, AI, workforce intelligence and connected workforce technology.

This is a global role. Humanforce has a strong foundation in APAC and ambitious growth plans across North America and EMEA. You'll help our product story travel - building propositions that scale across markets, and adapting positioning and go-to-market where customer needs, competitive dynamics and market maturity differ.

You are strategic and hands-on, and you can build the work yourself. You write the copy, design the deck, cut the video and ship the asset - using AI and modern tools to produce high-quality work fast. This is not a role that briefs others and waits.

What you will do

• Own positioning and portfolio storytelling
• Build deep understanding of the customers, buyers, competitors and use cases across your portfolio, and own the positioning, value propositions, messaging, personas and buyer journeys that follow.
• Shape category and suite narrative
• Contribute to Humanforce's category and market position alongside fellow Product Marketers and the wider Growth and Marketing team.
• Drive our analyst relations strategy - briefing firms like Gartner, IDC, Everest and Forrester on your portfolio.
• Create exceptional product marketing
• Produce the work that puts our products in market - sales narratives, product explainers, demo stories, video, web and campaign propositions, competitive content and thought leadership.
• Drive GTM and always-on commercialisation
• Lead go-to-market for products and major capabilities - audience, positioning, proposition, internal readiness and success measures.
• Drive customer and commercial impact
• Connect your work to measurable outcomes - adoption, expansion pipeline, attach rate and cross-sell, win rate, sales velocity, retention, product revenue.

What you'll need

• 8+ years in B2B SaaS product marketing, ideally in HR tech, HCM, workforce management, payroll or a similarly complex category
• Proven ownership of product or portfolio positioning, messaging and go-to-market
• Exceptional communication - you turn complex technology into clear customer value
• The ability to execute, not just direct - you personally produce high-quality copy, presentations, content and video
• Fluency with AI and modern creative tools, and the drive to keep evolving how PMM works
• Commercial acumen and the ability to tie PMM activity to real outcomes
• A bias to action and genuine ownership - you set your own agenda, run with ambiguity, and own the outcome rather than just the task

The Opportunity

Humanforce is PE-backed and moving quickly, and we work with a real sense of ownership. You'll own outcomes rather than tasks - setting your own targets, running at them, and standing behind the results.

Our values

• We are bold
• We are all in
• We are customer obsessed
• We do what we say
• We are good humans

Our approach to flexibility

We are passionate about people making their own decisions about where and when they work. Our hybrid model of minimum two days a week of in office moments supports flexibility tailored to individual and team needs, empowering people to achieve their career and personal goals.

Benefits

• A truly flexible workplace through our Flex@HF approach
• The opportunity to be part of a fast-growing global tech company
• A focus on learning and development through Humanforce HR
• A generous talent referral program
• 12 weeks paid parental leave for primary carers, 4 weeks' for secondary
• 4 extra days leave to focus on your wellbeing
• Contemporary and practical Employee Assistance Program
• A cool reward and recognition program
• Access to our own financial wellbeing platform Thrive
• Fun, collaborative culture with passionate people
• A workplace where you can genuinely improve the world of work!

We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply.