Social Media Coordinator: Community & Engagement in Melbourne

Social Media Coordinator: Community & Engagement

The Social Media Coordinator: Community & Engagement is a new and important role focused on engagement, conversation, and being a visible part of the HSP brand online.

This role suits someone who loves talking to people, understands online culture, enjoys being in front of the camera, and wants to help build a genuine community around a fast-growing Australian brand.

While experience in automotive, lifestyle, or community‑led brands is highly regarded, we are also open to graduates or early‑career candidates with relevant studies or hands‑on experience in marketing, communications, media, or content creation.

Creators with an existing social media following, strong on‑camera presence, or proven community engagement experience are also encouraged to apply.

You’ll be supported by our in-house content creators, photo booth, video studio, and wider marketing team.

Your role is to help showcase HSP to the world, run competitions, create daily stories, reply to comments, and be part of the everyday voice and one of the faces of the brand across multiple platforms.

About Us

HSP 4x4 is a leading innovator in the automotive accessories industry, known for world‑first products, advanced technology, and strong local manufacturing.

We service both the retail market and major vehicle manufacturers across Australia and internationally.

Social Media

• @hsp4x4
• What You’ll Do
• Engage daily across all platforms where conversations happen. Facebook Groups, Tik Tok, Instagram, Linked In, You Tube comments, forums, and community pages.
• Be part of the public face of HSP through stories, light content, behind‑the‑scenes updates, and creator‑style communication.
• Act as the bridge between our community and the broader marketing team, feeding insights and ideas into our SEO and SEM specialists, who bring those ideas to life through their advertising work.
• Coordinate and manage influencer and creator partnerships, including outreach, communication, and content tracking.
• Run and manage competitions, giveaways, and community activations.
• Post, moderate, and maintain strong engagement in HSP‑owned Facebook Groups and other online communities.
• Respond to comments, messages, and conversations across all platforms.
• Work with in‑house content creators to plan and support shoots, short videos, and community‑facing posts.
• Support light retail sales and administrative overflow tasks when needed, ensuring smooth day‑to‑day operations across the team.
• Provide insights on community sentiment, trending topics, and audience opportunities.
• What We’re Looking For
• A confident, friendly communicator who enjoys engaging with customers and creators.
• Someone who understands social media culture, trends, and tone across multiple platforms.
• Comfortable being on camera for stories, quick videos, and community‑style content.
• Highly organised and able to manage multiple channels and conversations at once.
• Experience in community management, creator management, Facebook Groups, or platform engagement is a bonus.
• A self‑starter who thrives in a fast‑paced, creative environment.
• Why Join HSP
• Work in a purpose‑built marketing office with in‑house photographers, videographers, SEO, and SEM specialists.
• Be an important part of an Australian manufacturing success story with strong growth and a huge online audience.
• Join a team that values creativity, collaboration, and community‑driven brand building.
• Work away from the hustle of the city.

Referrals increase your chances of interviewing at HSP 4x4 by 2x.

• Seniority level
• Entry level
• Employment type
• Full‑time
• Job function
• Marketing and Sales
• Industries
• Motor Vehicle Manufacturing
• Apply Now

If this sounds like you, we’d love to hear from you.

Please include anything that shows your personality or community experience pages you’ve managed, content you’ve made, or anything you believe represents you well.

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