Strategic Lead, Audience & Market Intelligence – Hybrid in Melbourne

Strategic Lead, Audience & Market Intelligence – Hybrid in Melbourne

Melbourne Full-Time 123480 - 150920 $ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead market intelligence to uncover growth opportunities and enhance customer experiences.
  • Company: Join Housing Hub, a social enterprise transforming disability housing in Australia.
  • Benefits: Competitive salary, tax savings, hybrid work options, and a supportive culture.
  • Other info: Inclusive environment encouraging diverse applicants and offering excellent career development.
  • Why this job: Make a real impact by connecting strategy with the lived experiences of people with disabilities.
  • Qualifications: Tertiary qualification in relevant fields and substantial experience in market insights.

The predicted salary is between 123480 - 150920 $ per year.

About Us
Established in 2017, Housing Hub was created to help people with disability find suitable, quality housing and support the development of an effective disability housing market. Originally an initiative of the Summer Foundation, we now operate as a social enterprise. With thousands of properties listed across Australia, Housing Hub connects housing seekers and housing providers, making it easier for people with disability to find the right home and have choice and control over where they live and who they live with.

About the Role
We are looking for a fractional Audience & Market Intelligence Manager to shape how we understand our market, find practical growth opportunities, and design better customer experiences. The AMI Manager will lead Housing Hub’s audience, market and intelligence capability, and is the organisation’s owner of customer journeys, segmentation and persona delivery. In this role, you will connect hard commercial strategy with real human story. You will size up our markets to show where future growth realistically comes from, while keeping our business strategy deeply rooted in the lived experience of housing seekers, SDA providers, and support networks. Leading a small, focused team, you’ll set the standard for how data is used across the business and give senior leaders the evidence they need to make confident decisions.

Key Responsibilities

  • Uncover Real Growth Opportunities: Calculate market size and potential across our products and audiences to show where our future growth will actually come from.
  • Guide Business Strategy: Turn market data and customer feedback into plain-English recommendations for Product and Growth leaders.
  • Fix the Customer Journey: Map out how people interact with our website, apps, and services to spot where they get stuck and help teams improve the experience.
  • Stay Connected to Real People: Run user groups, consultations, and co-design sessions so our plans are built on real lives, not just assumptions.
  • Define Our Products: Keep clear, up-to-date cheat sheets for every product—covering unique value, target audience, pricing, and how we compare to competitors.
  • Build Useful Dashboards: Work with our data analyst and tech teams to set up simple, clear reports so the business measures what actually matters.
  • Test Before We Build: Partner with Product teams to test and validate new ideas before we invest time and money into them.
  • Support Your Team: Lead and mentor the Market Intelligence team using a supportive, coaching approach.
  • Protect Customer Privacy: Own all Data and ensure all data is handled ethically, securely, and respectfully.

About You

Qualifications
Tertiary qualification in marketing, market research, data/analytics, design, social science, business or a related field (or equivalent experience).

Skills and experience
Substantial experience (typically 7+ years) in audience/market insight, research or strategy, including leading or coordinating a team or function. Demonstrated experience in market modelling, segmentation and opportunity analysis, and in translating insight into strategic recommendations. Strong customer-experience and journey-mapping capability, including co-design and consultation with users. Experience developing or owning personas, product profiles and performance reporting. Excellent communication and influencing skills, with the ability to bring evidence to senior decision-making. Experience managing or coaching people, taking a strengths-based approach. Commitment to accessibility, inclusive practice and the voice of people with disability.

What We Offer
Competitive Package: $150,000 base salary + Super + 17.5% Leave Loading. Tax Savings: Access to NFP Salary Packaging (up to $18,800 FTE in tax-free salary packaging + meal/entertainment card). Work-Life Balance: Genuine hybrid flexibility and options for purchased leave. Culture & Wellbeing: An inclusive, collaborative environment backed by a comprehensive Employee Assistance Program (EAP).

How to Apply
If you are ready to bring your strategic marketing leadership to a purpose-led organisation making a real difference, click Apply to submit your resume and a brief cover letter. Applications are reviewed as received, so early submission is encouraged. Housing Hub is an equal opportunity employer. We strongly encourage applications from people with lived experience of disability, First Nations people, and candidates from culturally diverse backgrounds. For accessibility requests or recruitment adjustments, please contact ***************@housinghub.org.au or call 1300 679 ***.

Strategic Lead, Audience & Market Intelligence – Hybrid in Melbourne employer: Housing Hub

Housing Hub is an exceptional employer that fosters a collaborative and innovative work culture, where your contributions directly impact the community. Located in Melbourne, we offer meaningful work within a not-for-profit environment, providing ample opportunities for professional growth and development while championing a purpose-driven mission. Join us to be part of a team that values creativity, inclusivity, and the drive to make a difference.

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Contact Details:

Housing Hub Recruitment Team

We think you need these skills to ace Strategic Lead, Audience & Market Intelligence – Hybrid in Melbourne

Market Insight
Audience Segmentation
Customer Journey Mapping
Co-design and Consultation
Market Modelling
Opportunity Analysis
Data Analysis