At a Glance
- Tasks: Drive digital marketing initiatives using AI tools and optimise campaigns across various platforms.
- Company: Join Hospital Products Australia, a leader in innovative medical equipment and technology solutions.
- Benefits: Enjoy a stable full-time role with growth opportunities and exposure to advanced healthcare products.
- Other info: Based in Sydney, with occasional travel; must pass a National Police Check.
- Why this job: Be part of a collaborative team and work with cutting-edge AI marketing tools.
- Qualifications: Experience in digital marketing, strong writing skills, and interest in emerging technologies.
The predicted salary is between 63000 - 77000 $ per year.
Hospital Products Australia (HPA) is a leading supplier of innovative medical equipment and technology solutions to hospitals and healthcare providers across Australia. We operate in a highly regulated healthcare environment and are known for quality, reliability and long‑term partnerships. We are seeking a Digital Marketing & AI Specialist to join our team on a permanent full‑time basis, supporting the delivery of modern, data‑driven digital marketing initiatives across the business.
About the Role
Reporting to the Marketing Manager, this is a hands‑on role suited to a digitally savvy marketer who enjoys execution, optimisation and continuous improvement. You will support HPA’s digital marketing activities across email, website, social media and paid campaigns, while also leveraging AI‑enabled tools (including generative AI platforms) to improve content quality, campaign performance and workflow efficiency. This role is ideal for someone who is curious about emerging technologies, detail‑oriented, and excited to work in a professional healthcare environment where accuracy and compliance matter.
Key Responsibilities
- Support the planning, execution and optimisation of digital marketing initiatives across email, website, SEO/SEM and social media
- Assist with the development and scheduling of social media content across platforms such as LinkedIn and Facebook
- Support paid digital advertising campaigns, including Google Ads and paid social
- Maintain and update website content, product pages, landing pages and blogs
- Assist with CRM and promotional email campaigns, including content development, segmentation and reporting
- Use AI tools to draft, refine and optimise marketing content, while applying human review to ensure accuracy, tone and compliance
- Monitor and report on digital marketing performance, providing insights and recommendations
- Support general marketing activities, including industry events, exhibitions, product launches and internal marketing initiatives
- Assist with marketing assets for tenders, sales documentation and presentations
- Help maintain digital asset libraries and marketing records
About You
- Experience in a digital marketing, marketing assistant or similar role
- Strong written communication skills and attention to detail
- Confidence working across email, social media and website content
- Interest in AI‑enabled marketing tools and emerging technologies
- Experience using AI tools
- Knowledge of SEO/SEM, Google Ads and paid social campaigns
- Experience with CRM platforms (e.g. Brevo)
- Working knowledge of Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
- Experience in healthcare, medical or regulated industries
Why Join HPA?
- Permanent full‑time role with stability and growth opportunity
- Exposure to advanced healthcare products and national projects
- Opportunity to work with AI‑enabled marketing tools in a practical, supported way
- Collaborative and professional team environment
Additional Information
- Based in Sydney, NSW (Bella Vista)
- Occasional interstate travel may be required
- Appointment is subject to a satisfactory National Police Check
- Only successful candidates will be contacted.
Digital Marketing Specialist employer: Hospital Products Australia
Hospital Products Australia (HPA) is an exceptional employer, offering a permanent full-time role that provides stability and growth opportunities in the dynamic healthcare sector. With a collaborative and professional team environment, employees benefit from exposure to advanced healthcare products and the chance to work with cutting-edge AI-enabled marketing tools, all while contributing to meaningful initiatives that impact patient care across Australia.
Contact Details:
Hospital Products Australia Recruitment Team
