Brand Manager in Adelaide

An exciting opportunity exists to join Hill-Smith Family Estates, a respected family-owned wine business. For over 175 years and across six generations, the Hill-Smith Family has been planting vineyards and crafting quality wine. Each generation has been pioneering and innovative, leading the business to where it is today: a global wine company integrated through vine cultivation, wine growing, winemaking, and international distribution with a rich and diverse portfolio of leading fine wine brands. Hill-Smith Family Estates prides itself on family heritage and connection to people, but above all, the burning desire to remain a sustainable and successful family-owned wine business for generations to come.

About the role:

Based between Adelaide and the Barossa Valley and reporting to the Marketing Manager – Discovery, this role is responsible for managing a portfolio of market-leading brands, developing their position in the industry across both domestic and international markets. With consumers at the heart of these brands, you will develop and execute the vision, strategy, and tactical plans for each brand, establishing clear and differentiated positioning while ensuring strong execution alignment and consistency across all internal and external stakeholders. You’ll be working alongside a team and portfolio of leading brands including Y Series, Oxford Landing, Winesmiths, and Earthworks to name just a few.

Key requirements:

• Implement clear differentiated brand strategies, brand plans, and go-to-market strategies across the portfolio as directed.
• Analyse market and shopper insights to identify growth opportunities or challenges, delivering actionable recommendations.
• Develop and execute integrated brand communications across relevant platforms and consumer touchpoints aligned to overarching brand strategies for key equity brands.
• Collaborate closely with agency partners, distributors, and major customers to deliver effective campaigns.
• Measure and report on the performance of your marketing campaigns, evaluating results against agreed objectives and KPIs.
• Manage the brand lifecycle—from NPD to shelf, ensuring packaging, SKUs, and strategy align with company, retailer, and consumer needs.
• Partner cross-functionally with Production, Winemaking, Finance, Insights, and Sales teams to deliver NPD innovation and packaging evolution projects on strategy, on time, and within budget.
• Develop a strong end-to-end commercial understanding of the brand portfolio with accountability over brand budgets across sales and A&P to achieve brand goals.
• Build and maintain strong working relationships with the Winemakers and broader winemaking team to enhance product knowledge, elevate consumer understanding, and improve overall customer experience.

About you:

• Proven experience managing multiple brands within a fast-paced portfolio.
• Ideally, you have worked closely with major retail partners in the wine, alcoholic, or FMCG sectors.
• Demonstrated capability in developing and executing strategy and campaigns, driving product innovation, and delivering consumer-centric plans aligned to commercial outcomes.
• Tertiary qualifications in Marketing, Business, or Commerce are essential.
• Strong expertise in brand positioning and delivering integrated campaigns coupled with a proactive approach to innovation, curiosity, continuous improvement, and the ability to influence change and encourage thoughtful experimentation.

What is it for you?

• Competitive salary and wine allowance with flexible working arrangements on offer.
• Work with a respectful, collaborative, transparent, and inclusive leadership team.
• A family-owned business with an outstanding and supportive culture.

Applications will close on 23rd October 2026.