Melbourne | Full-time | Hybrid (4 days onsite)
I'm working with an established Australian business looking for an experienced Webflow Developer & Digital Designer to take ownership of its website development, performance and ongoing optimisation.
This is a hands‑on role for someone with strong technical development skills who also brings a creative eye for digital design.
The primary focus is Webflow development, technical SEO and conversion rate optimisation, alongside supporting the marketing team with digital design and campaign creative.
Webflow Developer & Digital Designer
The Role
- Developing, maintaining and optimising websites and landing pages in Webflow.
- Managing Webflow CMS collections, templates, responsive layouts and website architecture.
- Implementing custom HTML, CSS and JavaScript to enhance website functionality and user experience.
- Managing website integrations with marketing automation, analytics and third‑party platforms.
- Improving website performance, page speed, accessibility and Core Web Vitals.
- Working with SEO partners to implement technical SEO recommendations, including site structure, metadata and schema.
- Leading CRO initiatives, identifying opportunities to improve conversion and running A/B tests.
- Using analytics and customer behaviour insights to inform website improvements.
- Creating digital assets for marketing campaigns, including paid and organic social creative, display advertising, email assets and landing page designs, ensuring brand consistency across channels.
- Developing reusable design templates and assets in Figma and Adobe Creative Suite to support ongoing marketing campaigns.
- Collaborating with marketing, product and technical stakeholders to deliver website improvements and campaign launches.
About You
- 5+ years of website development experience, including at least 2 years working with Webflow.
- Strong front‑end development skills across HTML, CSS and JavaScript.
- Hands‑on experience building and maintaining Webflow websites, including CMS management and custom functionality.
- Experience implementing third‑party integrations and working with marketing technology platforms.
- A solid understanding of technical SEO, website performance and optimisation.
- Experience with CRO, A/B testing and using data to improve website engagement and conversion.
- Strong Figma skills and an understanding of UX/UI and responsive design principles.
- Proven experience creating digital marketing assets across paid social, organic social, display advertising and web, with strong Figma and Adobe Creative Suite skills.
- The ability to independently manage website development while collaborating with wider marketing and technical teams.
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Webflow Developer & Digital Designer in Melbourne employer: Hello Search
Join an innovative Australian consumer brand as a Social & Content Lead, where you'll have the unique opportunity to shape the brand's social identity and engage a substantial existing audience. With a culture that values creativity and hands-on content creation, you'll enjoy the freedom to experiment and make impactful work while collaborating closely with a dedicated team. This role not only offers direct access to decision-makers but also provides a platform for your ideas to thrive in a supportive environment focused on growth and cultural relevance.
