At a Glance
- Tasks: Shape and deliver growth marketing strategies while improving campaigns and performance.
- Company: Ambitious B2B business with a hands-on, collaborative culture.
- Benefits: Direct access to decision-makers and opportunities for personal growth.
- Other info: Work closely with senior leadership and embrace AI in your workflow.
- Why this job: Make a real impact on marketing evolution in a dynamic environment.
- Qualifications: Experience in growth or digital marketing with strong analytical skills.
The predicted salary is between 81000 - 99000 $ per year.
This is a high-impact role within a small and ambitious B2B business. You’ll have broad ownership, direct access to decision-makers and plenty of scope to influence how marketing evolves as the business grows. They’re looking for a Growth Marketing Lead who can own both the strategy and execution. This is a very hands-on role, so you’ll set the direction, work out where the biggest opportunities are, and stay close enough to the detail to improve campaigns, funnels, conversion and overall performance. The business operates across several B2B categories with complex customer journeys, so they need someone who can quickly understand the commercial model and connect marketing activity back to real business outcomes.
What you’ll be doing:
- Shape and deliver the growth marketing strategy
- Take ownership of paid acquisition across key digital channels
- Improve website and funnel performance across the customer journey
- Use data and commercial insight to identify where growth opportunities sit
- Build a consistent testing and optimisation approach
- Turn business goals into clear marketing priorities and measurable actions
- Improve the way the marketing function operates as the business grows
- Support and develop other marketers while remaining highly hands-on
- Use AI as part of your everyday workflow across research, analysis and execution
- Work closely with senior leadership on growth priorities
What we’re looking for:
- You’ll likely come from a growth, performance or digital marketing background where you’ve had genuine ownership across strategy, execution and commercial outcomes.
- You’ll bring strong practical experience across paid media, CRO, funnels and analytics
- A commercial mindset and confidence working with leads, revenue and performance data
- The ability to move comfortably between strategy and execution
- Good judgement around what to prioritise and where performance can improve
- Experience supporting, coaching or managing other marketers
- A structured approach to planning and delivery
- Strong communication skills and the ability to explain your thinking clearly
- Genuine curiosity around AI and how it can improve marketing performance
- A positive, collaborative approach and the energy to work in a small, growing team
Experience in founder-led or growth-stage B2B businesses would be useful, particularly where the product or service is more complex than a simple consumer purchase.
Growth Marketing Manager employer: Hello Search
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