At a Glance
- Tasks: Create engaging content for TikTok, Instagram, and digital marketing campaigns.
- Company: Health Lab, a vibrant brand focused on wellness and creativity.
- Benefits: Flexible work hours, WFH days, and a creative environment.
- Other info: Fast-paced role with opportunities for creative growth and impact.
- Why this job: Be the voice of our brands and connect with consumers through authentic storytelling.
- Qualifications: Experience in brand content creation and strong filming/editing skills.
The predicted salary is between 62100 - 75900 $ per year.
Full time role, in-house (St Kilda) with WFH days and flexibility.
About the Role
We're looking for a creative, commercially minded Brand Content Creator to become the content engine behind Health Lab and the sister brand Naturally Good. This is a hands-on role responsible for bringing our brands to life through engaging, social-first content that captures attention, tells compelling stories and builds meaningful connections with consumers. From concept through to filming, editing and delivery, you'll create content that defines how our brands show up across TikTok, Instagram, paid advertising, eCommerce and product launches. Every piece of content should feel authentic, entertaining and unmistakably on-brand. You’ll create content from concept through to filming, editing and delivery, producing social-first videos that educate, entertain and convert. We’re looking for someone who understands how to create content for a brand, not just a personal social media account. This role is perfect for someone who understands that great content doesn’t just follow trends—it builds brands. You know how to create a distinctive brand world, turn products into stories and develop creative ideas that people genuinely want to watch, share and remember. While creativity comes first, you also understand how great content supports awareness, engagement and commercial growth.
Content Creation
- Own content from idea through to filming, editing and delivery.
- Produce a minimum of 10 high-quality content pieces per week that can be used across TikTok, Instagram, Meta Ads, our website and other digital marketing channels.
TikTok & Instagram
- Create engaging short-form video content, test new formats and identify opportunities to grow engagement organically.
Digital Marketing
Your content won’t just live on social media—it will also become the creative engine for our eCommerce website, paid advertising, product launches and digital campaigns.
Brand Storytelling
- Create content around products, recipes, launches, flavour, texture, lifestyle, wellness, fitness, behind-the-scenes moments, sampling activations and retail partnerships.
On-the-Go Content
- Capture content across the office, warehouse, manufacturing partners, retailers, events, sampling activations, fitness studios, cafés, launches and community events.
Creative Development
- Bring fresh ideas every week, identify trends worth leveraging and build repeatable content formats that perform organically and in paid campaigns.
Performance & Optimisation
- Review content performance, identify winning creative, share insights with the marketing team and continually improve content output.
About You
We're looking for someone who:
- Has previous experience creating content in-house for a consumer or beauty brand (essential).
- Has not just grown a personal TikTok account, but understands how to create content that builds brands and drives sales.
- Is confident filming and appearing on camera where appropriate.
- Can independently generate creative ideas without relying on founders or other team members to regularly appear in content.
- Has excellent filming and editing skills using CapCut, Adobe Premiere Pro or similar.
- Has a strong understanding of TikTok, Instagram Reels and paid social creative.
- Understands how content supports eCommerce and conversion—not just views and engagement.
- Is organised, proactive and thrives in a fast-paced environment.
- Has a professional personal social media presence that aligns with Health Lab's values.
We're looking for someone who loves creating content and can independently generate ideas, film, edit, publish and continually test what performs. You'll be proactive, creative, commercially minded and comfortable creating content in real-world environments.
Success in this Role
- Deliver a minimum of 10 high-quality content pieces each week.
- Consistently create content that can be repurposed across organic social, paid advertising and digital marketing.
- Increase engagement across TikTok and Instagram.
- Build a library of high-performing creative assets that drive website traffic and eCommerce sales.
- Bring fresh ideas, test new concepts and continuously improve content performance.
Brand Content Creator employer: Health Lab Pty
Health Lab Pty is an exceptional employer located in the vibrant area of St Kilda, offering a dynamic work culture that fosters creativity and innovation. With hybrid work days, employees enjoy flexibility while being part of a collaborative team dedicated to authentic storytelling and impactful content creation. The company prioritises employee growth through continuous learning opportunities and encourages a supportive environment where your contributions directly influence brand success.
