At a Glance
- Tasks: Drive growth in non-acute healthcare channels and develop targeted marketing strategies.
- Company: Global healthcare organisation with a strong market presence and innovative culture.
- Benefits: Competitive salary, hybrid work model, and supportive team environment.
- Other info: Exciting growth opportunities in a dynamic and collaborative workplace.
- Why this job: Join a transformative role and make a real impact in healthcare marketing.
- Qualifications: Experience in product or channel marketing and strong stakeholder management skills.
The predicted salary is between 150000 - 150000 $ per year.
A global healthcare medical device organization that develops and supplies essential products across hospital, community and non-acute healthcare environments. The business is in an exciting period of growth and transformation, creating an opportunity for a commercial-minded Product Manager to bring fresh ideas and develop a more target customer-led approach to channel marketing.
The Role
Reporting to the ANZ head of Marketing, you will be responsible for driving growth across non-acute healthcare channels including aged care, dental, day hospitals and pathology. The role is beyond traditional product marketing, focusing on understanding different customer segments, what influences their purchasing decisions and how to reach them effectively through wholesalers, distributors, buying groups and digital channels. You will work closely with sales, commercial and operational teams to develop targeted channel strategies, customer acquisition programs and campaigns that deliver measurable commercial results.
Key Responsibilities
- Develop annual growth plans across priority non-acute healthcare segments.
- Build targeted customer propositions and channel activation strategies.
- Lead joint marketing plans with wholesalers, distributors and buying groups.
- Develop promotional calendar and customer acquisition initiatives.
- Translate customer and marketing insight into targeted campaigns and marketing materials.
- Improve product visibility and conversion across distributor and wholesale digital platforms.
- Partner with sales and commercial teams to identify new growth opportunities.
- Monitor channel sales, promotions, customer behaviour and market trends.
- Measure campaign performance and optimise investments based on commercial returns.
- Provide channel insight to support forecasting and demand planning.
- Brief internal creative teams and external agencies to support campaign delivery.
Your skills and experience
- Experience in product, channel, trade, customer, category or commercial marketing.
- Previous experience working through wholesale, distributors, buying groups and indirect channels.
- Background with consumer healthcare, FMCG, medical devices, dental or another regulated category.
- Strong understanding of customer segmentation, promotional planning and channel activation.
- Commercially minded with the ability to interpret sales, promotions and channel data.
- Digital marketing or e-commerce experience will be highly regarded.
- Strategic thinker who is equally comfortable taking ownership or hands-on execution.
- Strong stakeholder management and cross-functional collaboration skills.
- Proactive, creative, and comfortable working autonomously.
- Relevant tertiary qualification or equivalent commercial experience.
Product Manager employer: Health and Aged Care Professionals
Join a leading Australian business in the therapeutic goods sector, where you will play a pivotal role as a Regulatory and Quality Manager in Melbourne. With a strong focus on employee development, a collaborative work culture, and the opportunity to shape compliance processes, this position offers a rewarding environment for those looking to make a significant impact. Enjoy competitive remuneration, a supportive team atmosphere, and the chance to work closely with senior leadership and international suppliers, all while contributing to the health and safety of the community.
Contact Details:
Health and Aged Care Professionals Recruitment Team
