Harrison Motoring Group – Caroline Springs VIC
Harrison Motoring Group, a family-owned automotive business with a proud 50-year history in Melbourne's Western Suburbs, is seeking a passionate and skilled entry-level Digital Marketing/Social Media Coordinator to join our award-winning team. This role offers the opportunity to manage digital marketing initiatives across multiple platforms, create engaging content, and drive brand awareness and customer engagement.
Key responsibilities:
- Manage and schedule content across various social media platforms
- Create engaging visual and written content aligned with brand guidelines, including content in reel format
- Develop and execute EDM (Email Direct Marketing) campaigns
- Assist with general marketing activities as directed by the Marketing Manager
- Support the setup and coordination of shopping centre activations
- Monitor social media trends and provide insights to optimize campaigns
- Collaborate with the marketing team to drive brand awareness and customer engagement
- Track and report on the performance of digital marketing initiatives
About you:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- Proven experience in digital marketing and social media management
- Proficiency in content creation, including graphic design and copywriting
- Experience with EDM tools and email marketing platforms (e.g., Mailchimp, HubSpot)
- Familiarity with social media scheduling and analytics tools (e.g., Hootsuite, Loomly)
- Strong understanding of digital marketing trends and best practices
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Excellent communication and interpersonal skills
- Basic knowledge of SEO and SEM strategies is a plus
- Experience in the automotive industry is an advantage but not essential
- Access to on-site barista-grade coffee machines
- Collaborative and supportive work environment
- Experience and test-drive the latest innovative and high-performance vehicles across our multi-franchise dealership
- Involvement in a variety of exciting marketing projects and activations
- Employee discounts on vehicle purchases and services
- Ongoing professional development and learning opportunities
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Marketing Manager/Marketing Coordinator in Melbourne employer: Harrison Motoring Group
Harrison Motoring Group is an exceptional employer, offering a collaborative and supportive work environment where creativity thrives. With access to on-site barista-grade coffee and the chance to experience the latest high-performance vehicles, employees enjoy unique perks while engaging in exciting marketing projects. The company prioritises ongoing professional development, ensuring that team members grow their skills and advance their careers in the dynamic automotive industry.
