Senior Digital Business Analyst in Sydney

Company Description
Let’s create a more sociable future together. At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you!

Job Description
Senior Business Analyst
Flexible Work Model: Hybrid Ways of Working - Sydney or Melbourne Location
High Impact Transformation: Deliver core Customer Data Foundations that unlock new enterprise personalisation and agentic capabilities for our Customer, Digital and eCommerce teams.
Strategic Product Leadership: Operate with a strong Product Owner mindset, driving daily backlog prioritisation and technical solutioning.

As a Senior Business Analyst (Customer Data Foundations) within Endeavour Group's Customer Pillar (Data & AI), you will serve as a strategic partner and trusted advisor, bridging the gap between strategic product vision and technical execution. Embedded within our Data & AI Customer Pillar, you will adopt a strong Product Owner mindset to collaboratively shape and deliver our high-profile "Customer Data Foundations" initiative. Moving beyond traditional requirements gathering, you will actively own and refine the squad backlog, define sprint priorities, and champion solutions that help rationalise legacy systems. Playing a pivotal role in rolling out our Customer Data Foundations within our new Enterprise Data Platform (EDP 2.0), your work will directly help unlock a significant commercial opportunity for the Group.

Here is a taster of what you can expect in this role:

• Backlog Ownership: Prioritise, own, and relentlessly refine the squad backlog for the Customer Data Foundations build, aligning items with overarching product roadmaps.
• Sprint Execution: Lead backlog refinement, establish clear sprint goals, and confidently accept or reject completed squad work against strict acceptance criteria.
• User Story Creation: Translate complex business requirements into high-quality, actionable user stories and technical requirements that enable hyper-personalised customer journeys.
• Value Solutioning: Collaborate with Architecture and Data & AI teams to evaluate out-of-the-box SaaS capabilities versus proprietary AI models to ensure low total cost of ownership.
• Domain Subject Expertise: Act as the squad-level subject matter expert across Customer Data Platforms (CDP), Google Cloud Platform (GCP), BigQuery, and MarTech ecosystems.
• Release Planning: Partner with Senior Product Managers and Programme Delivery Leads to convert strategic 1–3 year roadmaps into phased release plans.
• Operational Readiness: Work with Change Management, Digital, and Customer teams to ensure a smooth transition to support, comprehensive user training, and rapid capability adoption.
• Vendor Leadership: Support external technology partner management, input into commercial term negotiations, and ensure seamless vendor integration into squad workflows.

Qualifications
Now let’s talk about you:

• Formal Education: Bachelor’s degree in Business, Information Technology, Computer Science, or a related discipline.
• Proven Experience: 5 years as a Senior Business Analyst, Senior Data Analyst, Product Owner, or Technical Lead in an agile environment delivering complex Digital, Data, or MarTech projects.
• Technical Analytics Depth: Advanced proficiency in SQL, modern BI tools, and data analytics, demonstrating a high-agency approach to querying data independently.
• Cloud & Tools: Strong hands‑on experience with cloud platforms, API integrations, AI/ML concepts, and agile tools like Jira and Confluence (GCP and BigQuery highly regarded).
• Domain Exposure: Proven background delivering Customer Data Platform (CDP) implementations, CRM rollouts, or MarTech solutions.
• Collaborative Leadership: Exceptional communication and influencing skills, capable of bridging commercial business goals with technical engineering constraints.
• Ownership Mindset: Strong drive to take accountability for squad deliverables, operational success, and informal agile coaching across the team.

The benefits are good too!
We offer hybrid ways of working. An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W. As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing. Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll. We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close‑enough on the requirements, reach out, we’d love to hear from you.