At a Glance
- Tasks: Lead digital innovation and strategy for top B2B brands using AI and martech.
- Company: Join Green Hat, an award-winning B2B agency known for creativity and impact.
- Benefits: Hybrid work model, collaborative culture, and opportunities to work with global brands.
- Other info: Be part of a diverse team that values curiosity and innovation.
- Why this job: Shape the future of B2B marketing and drive real change in digital experiences.
- Qualifications: Proven leadership in digital, martech, or CX with a passion for emerging tech.
The predicted salary is between 121500 - 148500 $ per year.
Are you ready to lead the next wave of digital innovation in B2B marketing? At Green Hat, we help some of Australia’s leading B2B brands connect marketing to revenue through smart strategy, creativity and technology. We’re looking for a Head of Digital Experience (DX) – a hands-on AI-savvy digital leader who’s ready to drive the future of digital strategy, martech and customer experience across our clients and our agency.
The role involves leading our Digital Experience practice and a team of talented specialists across:
- Marketing Automation & RevTech
- Web Development
- Data & Analytics
- B2B Media & Search
You’ll be both a strategist and a doer – helping our clients shape their martech ecosystems, optimise performance and deliver data-driven, personalised engagement. You will be involved in the AI transformation of the agency and that of our clients. You’ll also work closely with our Account Service team to ensure digital is at the heart of every client solution.
What you’ll do:
- Lead, grow and inspire our DX team to deliver outstanding client outcomes
- Be a trusted advisor to CMOs and digital leaders at major B2B brands
- Stay ahead of AI, digital and martech trends – recommending new tools, techniques and services
- Collaborate with internal teams to design integrated digital solutions
- Drive Green Hat’s own digital strategy and showcase what best-in-class looks like
What success looks like:
- You’re recognised by clients and peers as a digital thought leader
- Green Hat is known for B2B digital innovation and effectiveness
- AI is embedded in our digital solutions, driving efficiency, effectiveness and value-creation
- Your team is energised, motivated and delivering great work
What you’ll bring:
- Proven experience leading digital, martech or CX functions in an agency or B2B environment
- Deep knowledge of marketing automation, data, web and media performance
- Experience in AI implementation and passion to do more
- Ideally experience in ABM design and execution
- Strong client leadership and consultative skills
- Curiosity, strategic thinking and a passion for emerging tech
- A balance of commercial acumen and digital creativity
Why Green Hat?
You’ll join a collaborative, award-winning B2B agency that values innovation, learning and making a real impact. You will have the opportunity to work with blue-chip brands globally, regionally and locally. You will be part of our Agency Leadership Team (ALT) and working on the growth strategy for our clients and our agency with some of the leading experts in B2B. You will add your sense of curiosity and adventure to our culture that values the individual, diversity and equality. If you’re a digital leader ready to shape the future of B2B marketing, we’d love to hear from you. This is a Melbourne-based hybrid role with options to work from the office and home. Only Australian residents need apply.
Head of Digital Experience (DX) employer: Green Hat
At Green Hat, we pride ourselves on being an innovative and collaborative B2B agency that empowers our employees to lead the charge in digital transformation. With a strong focus on professional growth, our team enjoys access to cutting-edge tools and resources, as well as the opportunity to work with prestigious brands both locally and globally. Our Melbourne-based hybrid work model fosters a culture of diversity and equality, making it an exciting place for passionate digital leaders to thrive.
