GTM was set up 11 years ago by an ex-journo who saw brands struggling to capture the media's attention with their press releases. So, he created a PR agency and filled it with journos who could help clients tell their story to the press. 80% of our clients are not-for-profits, which we love.
This is a huge opportunity to join a for-purpose PR agency and tell stories that genuinely change lives — working with some of Australia's leading not-for-profits.
Strong professional development including industry conference opportunities
Work from home 4 days a week — based in Sydney or Melbourne
A lovely bunch of people to work with every day
Small team. Highly collaborative. No politics
Leadership opportunities for exceptional performers
About the Role
We're after a Senior Account Director — someone who has been around the block a few times and is comfortable in a room talking all things media. We need a leader who gets what clients are looking for and is happy to put ideas on the table to help both clients and GTM smash their goals. You'll get to join an elite group of PR gurus at the cutting edge of the industry.
Client Management
You run your accounts — the strategy, the reporting, the delivery and the day-to-day
You understand your clients' goals and create monthly, quarterly and annual PR strategies that align
You can write a pitch for media that cuts through
You are hands-on in story creation for your clients — creating news hooks and interviewing case studies
You are not afraid to pick up the phone to top-tier journalists to pitch stories, float ideas and organise coffee (bonus points for prior connections!)
You get the need for process and delivering things both on time and on budget
You are an ideas machine with the honed skill of adapting and changing tact quickly to achieve for your clients
You understand the importance of great client rapport and relationships
In year 2, we offer bonuses for retaining and growing accounts
Crisis media managers and earned media guns are very welcome
Extending and expanding contracts should just be another day for you
We need people who want to pass on the skills they have — and the team above you are committed to doing the same for you
Experience managing a small team of creative thinkers is highly valued
Strategic Planning
We need you to be comfortable developing:
Media & PR campaigns
Ongoing communication strategies for your stable of clients
Crisis communications plans and management
Campaign Delivery
You'll need to be able to deliver the following with the team:
PR campaigns
Strong media relations
What We're Looking For
Bachelor's degree in Communications, PR or Media
A minimum of five years newsroom experience and/or PR agency experience
A creative, strategic thinker who thrives in a fast-paced environment
Must be a permanent resident
Senior Account Director in Sydney employer: Good Talent Media
Good Talent Media is an exceptional employer that fosters a collaborative and innovative work culture, offering a hybrid work model from Melbourne or Sydney. With a focus on professional development and genuine autonomy, employees enjoy competitive salaries, performance incentives, and opportunities for career progression while working with interesting clients across diverse industries. Join a team of experienced media professionals dedicated to making impactful stories happen and building strong relationships in the PR landscape.
