GTM was set up 11 years ago by an ex-journo, who saw brands struggling to capture the media's attention with their press releases. So, he created a PR agency and filled it with journos who could help clients tell their story to the press.
80% of our clients are not-for-profits, which we love.
Candidate Overview:
We're after a Senior Account Director (someone who has been around the block a few times) & who is comfortable in a room talking all things Media.
We need a leader, who gets what clients are looking for and is happy to put ideas on the table to help both clients and GTM to smash their goals.
Client Management:
- You run your accounts – the strategy, the reporting, the delivery and the day-to-day.
- You understand your clients' goals and create monthly, quarterly and annual PR strategies that align.
- You can write a pitch for media that cuts-through.
- You are hands-on in story creation for your clients – creating news hooks and interviewing case studies.
- You are not afraid to pick up the phone to top-tier journalists to pitch stories, float ideas and organise coffee (bonus points for prior connections).
- You get the need for process and delivering things both on time and on budget.
- You are an ideas machine with the honed skill of adapting and changing tact quickly to achieve for your clients.
- You understand the importance of great client rapport and relationships.
- In year 2, we offer bonuses for retaining and growing accounts.
Leadership and Mentorship:
- We need people who want to pass on the skills they have - the team above you, are committed to doing the same for you.
- Experience in managing a small team of thinkers
Strategic Planning:
We need you to be comfortable developing:
- Media & PR campaigns
- Ongoing communication strategies for your stable of clients
- Crisis Communications plans and management
- Campaign Delivery
You'll need to be able to deliver the following with the team:
- PR campaigns
- Strong Media Relations
Qualifications:
- Must have a bachelor's degree in communications, PR or Media
- A minimum of five years newsroom experience and/or PR agency experience
- Creative, strategic thinkers wanted
- Must be a permanent resident
- Work from home 4 days a week from Syd or Mel
- Lovely bunch of people
- PS - we'll be asking you to complete a 1-hour task at the second stage of the interview process, so you can show off your media skills.
Senior Account Director employer: Good Talent Media
Good Talent Media is an exceptional employer that fosters a collaborative and innovative work culture, offering a hybrid work model from Melbourne or Sydney. With a focus on professional development and genuine autonomy, employees enjoy competitive salaries, performance incentives, and opportunities for career progression while working with interesting clients across diverse industries. Join a team of experienced media professionals dedicated to making impactful stories happen and building strong relationships in the PR landscape.
