The Role Performance Marketing
- Hands‐on management of Meta, Google and TikTok advertising accounts.
- Campaign builds, optimisation, budget allocation and performance analysis.
- Diagnose underperforming campaigns and implement turnaround plans.
- Drive customer acquisition, revenue growth and marketing efficiency.
- Identify and scale growth opportunities.
Creative & Content Performance
- Own the creative strategy behind paid media performance.
- Develop testing roadmaps, messaging and campaign concepts.
- Brief and direct graphic designers, video editors and content creators.
- Ensure a continuous pipeline of performance‐focused creative assets.
UGC & Creator Programs
- Develop and manage UGC and creator content initiatives.
- Create creator briefs, scripts and content frameworks.
- Direct content production to improve advertising performance.
- Build repeatable content systems that support growth.
Founder Partnership
- Work directly with founders and operators to solve growth challenges.
- Contribute commercially, not just tactically.
- Bring ideas, challenge assumptions and identify opportunities.
- Take ownership of outcomes, not simply activity.
Essential Experience
- 5+ years' experience in performance marketing, growth or digital acquisition.
- Strong hands‐on expertise across Meta and Google Ads.
- Experience working with beauty, wellness, lifestyle, retail or eCommerce brands.
- Proven ability to improve performance and scale revenue.
- Experience directing creative production and UGC programs.
- Strong commercial acumen and analytical capability.
Why Join?
- Work across a portfolio of consumer brands.
- Direct access to founders and decision‐makers.
- Significant ownership and autonomy.
- Flexible part‐time structure.
- Opportunity to solve real growth and turnaround challenges.
- Long‐term opportunity with scope to grow alongside the business.
Location: Sydney NSW (Hybrid) Work Arrangement: Part-time
Fractional Growth & Performance Lead employer: Gofractional
Pepperstone is an exceptional employer that fosters a dynamic and inclusive work culture, where bilingual talents can thrive. With a strong emphasis on employee growth, you will have the opportunity to influence impactful marketing campaigns while enjoying the flexibility of hybrid working arrangements in a vibrant FinTech environment. Join us to be part of a high-performing team dedicated to driving meaningful business outcomes in the online trading space.
