Marketing Specialist in Melbourne

We are seeking an experienced Marketing Specialist to identify market opportunities for AQATO's skills assessment, training and recruitment services, and to advise on, plan and implement how those services are priced, promoted and distributed to our three audiences: overseas tradespeople, partner organisations and Australian employers. The role reports to AQATO Management and works closely with our Australian and India-based teams.

Key responsibilities

• Market research and analysis: Commission and undertake market research to identify opportunities for new and existing AQATO services, including demand for trade skills assessments by occupation and source country, and Australian employer demand for skilled trades workers. Collect and analyse data on market characteristics, competitors, customers and partners.
• Marketing strategy and advice: Prepare and implement marketing objectives, policies, strategies and plans for each service line that support business growth, sales targets and organisational objectives. Advise AQATO Management on all elements of the marketing mix, including service mix and packaging, pricing, advertising and sales promotion, and distribution channels. Develop and implement strategies to maintain the visibility and identity of the AQTO brand.
• Recruitment and employer marketing: Develop and implement marketing strategies that promote AQATO's recruitment services to Australian employers in various industries. Plan employer-focused campaigns, industry events, trade association activity and content that generate employer enquiries and expressions of interest. Develop candidate-attraction strategies to grow AQATO's pool of pre-assessed tradespeople.
• Partner and campaign management: Plan and coordinate marketing programs and campaigns for AQATO's partner network and develop strategies to grow and engage that network. Advise on and oversee digital marketing strategy, including the corporate website, social media, email marketing, SEO, paid online advertising and associated analytics.
• Performance, budget and reporting: Monitor and analyse campaign and channel performance and adjust strategies to improve return on investment. Prepare the marketing budget, performance reports and data-driven recommendations for AQATO Management. Coordinate and guide the work of marketing coordinators and support staff.

Skills, qualifications and experience

• Essential: Bachelor degree or higher in Marketing, Advertising, Business Communications, Public Relations or a closely related field, or at least five years of relevant marketing experience in lieu of a degree. At least three years' experience as a Marketing Specialist or in a similar professional marketing role. Demonstrated experience in market research and data analysis, and in developing and implementing marketing strategies and plans.
• Desirable: Knowledge of the skills assessment, vocational education, recruitment or migration-services sectors. Experience marketing through international partner or agent networks.