At a Glance
- Tasks: Lead growth marketing strategies for a DTC ecommerce brand and drive online sales.
- Company: Join Glassguard, a dynamic ecommerce brand solving real cleaning problems.
- Benefits: $100,000 to $120,000 AUD + super, performance incentives, and fully remote work.
- Other info: Flexible hours and a chance to make a real difference in a growing company.
- Why this job: Take ownership of impactful marketing channels and work with a creative team.
- Qualifications: Proven experience in DTC or FMCG digital marketing and strong video creative skills.
The predicted salary is between 72000 - 88000 $ per year.
Glassguard is a DTC ecommerce brand selling surface restoration and deep cleaning products across Australia, New Zealand, the United States, Canada and the United Kingdom. Our products solve real problems people can see, and we sell them almost entirely through digital marketing. We have a strong product range, an in-house creative team and a steady pipeline of launches. What we need now is someone who knows how to sell problem-solving products online, and can take over the parts of marketing that drive the business.
The Role
You’ll report to our Founder, who has run marketing to date. You’ll take full ownership of paid ads, creative, email and packaging messaging. This is a hands-on leadership role: you'll build and run the work yourself while leading our small in-house marketing and creative team, who will report to you.
What You’ll Own
- Paid Ads: Meta and Google Ads across five markets: structure, budgets, bidding, testing and scaling. Performance against the numbers that matter: CAC, ROAS, contribution margin and payback. A weekly testing rhythm that finds winners and cuts losers fast.
- Creative: Creative strategy for image and video, with video as the priority. Briefing and directing our designer and video editor on hooks, angles, demos and UGC style content. Turning performance data into the next round of creative.
- Email & Retention: Klaviyo campaigns and flows: welcome, abandonment, post purchase, replenishment and winback. Improving open rate, click rate, conversion rate and revenue per recipient. Growing repeat purchase and customer LTV.
- Packaging & Messaging: Reviewing packaging, product pages and listings so the USP and the problem we solve are clear at a glance. Keeping the message consistent from ad to page to pack.
What You Bring
- A proven track record selling problem-solving DTC or FMCG products through digital marketing. This is the most important requirement.
- Hands-on Meta Ads experience at meaningful spend, plus working Google Ads capability.
- Strong video creative instincts: you know why a video ad sells and have built a testing process around it.
- Deep Klaviyo experience, with results you can point to in flow performance and LTV.
- Commercial thinking in margin, CAC and payback, not reach.
- Multi-market experience is a strong advantage.
- Self-directed and comfortable in a lean business.
- Able to work Australian or New Zealand business hours.
If your background is brand, traditional or retail-led marketing, this won’t be the right fit.
What We Offer
- $100,000 to $120,000 AUD + super.
- Performance incentive tied to business outcomes.
- Fully remote, no travel.
- Real ownership of the channels that drive growth.
- An in-house creative team already in place.
This role is conditional on verification of your right to work in Australia or New Zealand.
Growth Marketing Manager in Adelaide employer: Glassguard
At Glassguard, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Growth Marketing Lead, you'll have the opportunity to lead a passionate in-house team while driving impactful marketing strategies across multiple markets. We offer competitive benefits, a focus on employee development, and the chance to make a meaningful impact in a rapidly growing DTC ecommerce environment.
