At a Glance
- Tasks: Lead the brand strategy and unify our national transport brand across diverse audiences.
- Company: Get Picked Up, a trusted ground-transport network in Australia.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Join a dynamic team dedicated to safe and reliable transport solutions.
- Why this job: Make a real impact by shaping a brand that serves communities across Australia.
- Qualifications: 4+ years in brand management with a knack for creativity and strategy.
The predicted salary is between 72000 - 88000 $ per year.
Get Picked Up is a national managed ground-transport network moving NDIS participants, aged care clients, insurance customers and corporate travellers safely and reliably across metro and regional Australia. This is a genuine build role as the first dedicated Brand Manager, with the mandate to unify the brand across every audience, own the annual brand and media plan, and lead the marketing.
Key responsibilities
- Own the Get Picked Up brand: positioning, tone of voice, visual identity and final sign-off on everything customer-facing.
- Develop and deliver the annual brand and media plan across owned, earned and paid channels, plus manage the budget.
- Lead a unified brand rollout across NDIS, Insurance, Aged Care and Corporate, from vehicles and uniforms to website and collateral.
- Brief and manage social and creative agency partners, develop monthly content calendars, coordinate shoots with real drivers and customers, and hold them to results.
- Manage a 12-month calendar of events, expos and sponsorships, working with Business Development to turn them into leads.
- Oversee website, SEO and paid digital performance, with monthly reporting on traffic, leads and cost per lead.
- Build driver recruitment marketing to develop employer brand and fill hiring pipelines by region.
- Lead the customer app launch campaign.
About you
- 4+ years in brand, marketing or communications, including 2+ years owning a brand.
- Experience refreshing or unifying a brand across multiple products, services or audiences.
- Track record of building and delivering annual media plans and managing agency partners.
- Solid working knowledge of Meta, Google, TikTok, SEO and website content.
- Events and sponsorship experience.
- Sharp eye for design and copy, and writing that makes people stop scrolling.
- Comfort with Google Analytics, Meta Ads Manager and a CRM.
Get Picked Up is a national managed ground-transport network. Every day we move NDIS participants, aged care clients, insurance customers and corporate travellers safely and reliably across metro and regional Australia.
Brand Architect: Unify a National Transport Brand in North Sydney employer: Get Picked Up
Get Picked Up is an exceptional employer that values innovation and collaboration, offering a unique opportunity for the first dedicated Brand Manager to shape the brand's identity across diverse audiences. With a strong focus on employee growth, you will have access to professional development opportunities and a supportive work culture that encourages creativity and teamwork. Located in Australia, you'll be part of a mission-driven organisation that prioritises safety and reliability while making a meaningful impact in the lives of NDIS participants, aged care clients, and corporate travellers.
