At a Glance
- Tasks: Research market opportunities and develop impactful marketing initiatives for education services.
- Company: GET Education Australia, a leader in practical education and training.
- Benefits: Gain hands-on experience in marketing with a focus on career growth.
- Other info: Join a dynamic team in Melbourne's CBD with exciting projects.
- Why this job: Make a difference by strengthening our brand and reaching future students.
- Qualifications: Tertiary qualification in marketing and at least one year of relevant experience.
The predicted salary is between 47250 - 57750 $ per year.
GET Education Australia provides practical education and training at its Melbourne CBD campus. Our courses cover business and construction, with a focus on helping students develop skills they can apply in the workplace.
About the role
We are seeking a Marketing Specialist to research market opportunities and develop, coordinate and evaluate marketing initiatives for our education and training services. Working with the management and student-facing teams, you will help strengthen GET Education Australia’s brand presence and communicate its course offerings to relevant audiences.
Key responsibilities
- Research the education and training market, prospective student audiences and competitor activity to identify opportunities.
- Develop and implement marketing plans and campaigns aligned with the organisation’s objectives.
- Advise management on brand positioning, target audiences, promotional channels and campaign priorities.
- Coordinate the preparation of marketing materials and content for the website, digital channels and other promotional activities.
- Manage campaign schedules and budgets, and liaise with external suppliers where required.
- Analyse website, campaign and enquiry data to assess performance and recommend improvements.
- Prepare reports on marketing outcomes, market trends and opportunities for future campaigns.
- Work with internal teams to ensure published course information is accurate and consistent with the organisation’s approved materials.
About you
You will have:
- A relevant tertiary qualification in marketing, business, communications or a related field;
- At least one year of relevant experience in marketing, including planning and delivering campaigns;
- The ability to research audiences and competitors and turn findings into practical marketing recommendations;
- Experience with digital marketing channels, campaign reporting and performance analysis;
- Strong written communication, organisation and stakeholder management skills; and
- The ability to work independently and manage several projects at once.
Experience marketing education or training services will be highly regarded.
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Marketing Specialist in Melbourne employer: GET Education Australia
GET Education Australia is an exceptional employer located in the vibrant Melbourne CBD, offering a supportive and inclusive work culture that prioritises student wellbeing. As a Student Counsellor, you will have the opportunity to make a meaningful impact on students' lives while benefiting from professional development opportunities and collaboration with a dedicated team. Our commitment to fostering a positive environment ensures that you can thrive both personally and professionally in your role.
