Social Media & Content Lead in Sydney

The Geronimo Academy
Caringbah | Full-Time | Hybrid
$120,000–$140,000 + Super
Join a fast-growing company scaling aggressively over the next 3+ years

Social Media & Content Lead

Every feed is filling up with slop. AI faces. AI voices. AI edits. Perfect, polished and completely forgettable.

You know what's coming. In a world where anyone can make anything, the only content that matters is the stuff that's real.

And you're sitting there, great at what you do, making it for brands you don't care about. Maybe you're at an agency pumping out the same three formats for clients who don't get it. Maybe you're in‑house somewhere that thinks "content" means a carousel the CEO signs off in week four. Wondering if your best work could actually mean something.

It can.

I'm Doza. I run The Geronimo Academy. We're the business behind the businesses of the health and wellness boom: the studios people walk into when life breaks them. Every one changes thousands of lives. The owners running them are burning out, and we exist to end that.

I want to build a new kind of business brand. One people talk about. Not tips. Not hooks. Raw, behind-the-scenes storytelling about how we build an empire in public. The wins, the losses, the hard calls, all of it.

No videographer. No editing bench. No scripts handed down from above. Just you, an iPhone, a front‑row seat to everything we're building, and the trust to turn it into stories people actually want to follow.

I'll give you the access. You make it impossible to ignore.

The hook era is ending

We help fitness and wellness studio owners build million-dollar businesses that run without them. Our mission is to end burnout for the people who spend their lives helping everyone else. We're a media-first company: our content is where relationships with future clients start, and when a piece lands, a burnt‑out studio owner somewhere takes the first step toward a business that changes their life.

We're going to build the world's most watched business content. Not with better hooks. Not with more effects. By letting people watch the real thing.

If you follow Gary Vee, you've heard some version of what I believe. In less than three years there'll be over 100 million AI influencers. AI will edit faster than any human alive. And B2B education content, the "5 tips to grow your business" stuff, will be impossible to compete on. Anyone will be able to generate it. Most already are.

What AI can't fake is a real founder, a real team and real clients chasing something massive, in real time, with real stakes.

That's the bet. Over the next three years we're building Empire28: 2,000 studios, $1M weeks, a Million Dollar Studio produced every single week, and 1% of all revenue going to mental health. We're doing it in public. The wins, the misses, the hard conversations, the moments that never make a highlight reel.

We're 1 of 1. We don't chase trends. We move fast, test things and keep what works.

Cult brand energy.B2B world.

The best DTC and cult brands never won on product specs. They won on identity. People wear the merch, speak the language, turn up to the events and bring their mates. Almost nobody has done that properly in B2B. We're going to.

Our audience aren't leads. They're the people behind the health and wellness boom, and every studio that thrives changes thousands of lives in its neighbourhood. I want them to feel like they belong to something long before they ever book a call.

This is bigger than a job

I'm not hiring someone to make content about a movement. I'm hiring someone to be part of it.

Ending burnout for studio owners is the mission. 2,000 studios, a Million Dollar Studio every week and 1% of all revenue going to mental health is the scoreboard. Behind every one of those numbers is an owner who gets their life back, a team that gets a better boss, and a community that gets a studio that stays open.

You won't be documenting that from the sidelines. You'll be in the room when the calls get made, on the trips, at the summits, on the wins and the hard days. Your fingerprints will be on how thousands of studio owners first meet us, and on how a whole industry starts to see what's possible.

We're a team of G's who are all in on something bigger than ourselves. If that's what you've been missing, you'll feel it the first week.

Who this is for

You've been doing this for five years or more. You're native to the feed. You've watched formats come and go and you're bored of the hook-of-the-week game. You know the content people actually follow isn't the most polished. It's the stuff that makes you feel like you're in the room, because people like the people in it, know them and believe in what they're doing.

You're a storyteller first. You think in moments, characters and series, not one-off posts. You're high energy and can keep up with a founder who moves fast. You're a self-starter who fills your own time, spots the next story and doesn't wait to be handed work. You have taste, you sweat the details, and you're comfortable directing people even though you won't be the one on screen.

You've probably been waiting for a founder who'll let you film the real stuff. That's me.

What you'll own

This isn't "who films our content". It's "who owns turning everything we're building into stories people want to follow". You own the social strategy, storytelling and output across @thegeronimoacademy and @hey.doza.

Own the story

• Turn Empire28 into an ongoing documentary: series, characters and storylines people come back for

• Set the social strategy and content pillars, and build Doza's personal brand through storytelling, not hard selling

• Run weekly brainstorms with Doza and the team, pulling the stories out of us rather than waiting for scripts

• Pitch storylines and own the social content calendar, from annual tentpoles down to this week's posts

Capture the moments

• Be in the room for leadership meetings, client breakthroughs, events, retreats, early mornings and tough calls

• Shoot and cut fast on an iPhone, in CapCut and with whatever AI tools make you quicker. Let the machines handle the grunt work so you spend your time on what they can't do: taste, access and trust

• Direct and brief our coaches and leaders so they shine on camera (they're the talent, you're the eye)

• Mass-produce stories, so the day-to-day of building the empire is always visible

Squeeze every moment

• Turn one moment into many: a Reel, a BTS story, a carousel of lessons, a founder post, and footage for future long form

• Work with our long‑form team early so every podcast, YouTube shoot and event produces short‑form that travels

Build belonging

• Build belonging through rituals, shared language, real conversations in comments and DMs, and moments our clients want to be part of

• Publish across Instagram, TikTok, Facebook and YouTube Shorts

• Review the numbers every week and use them to make the next round better

• Build and lead the social team as we scale

How we work

You're in the business conversations early, not handed something interesting after it's already happened. Planning gives us visibility; agility lets us grab the moments nobody planned.

The engine: business calendar → spot the story → shape the concept → approve → capture → edit → publish → analyse → repeat.

And yes, you'll come on the adventures. We travel around Australia and overseas for events, retreats and client stories, so make sure your passport is valid.

How you'll be measured

Not just views. Shares, saves, follows from the right people, and whether studio owners feel like they know us before they ever meet us. Reach gets attention. Belonging builds the movement. We need both.

You'll need

• 5+ years creating and growing social channels, with results you can show

• Experience owning strategy, not just executing someone else's calendar

• Fast, high-quality short-form shooting and editing

• A brain that thinks in stories, characters and series

• The confidence to direct people on camera, including me

• The habit of reading the numbers and acting on them

• The discipline to run your own pipeline without being chased

• To be in Sydney, in person, with a valid passport

Bonus points if you've built a founder's personal brand, worked on a community‑led or cult brand, cut long‑form into short‑form, have strong photography and videography beyond the phone, or know fitness, wellness or small business.

What's in it for you

• A six-figure package plus super, because we're hiring someone who owns outcomes, not tasks

• Direct access to a founder who's all in on media. No dragging anyone onto camera

• Real ownership. The strategy, the calendar and the results are yours

• Room to grow. You're the first hire in Australia's fastest growing business media team, with the chance to build and lead the team you want

• Adventures. Events, retreats and client stories around Australia and overseas

• A movement to belong to. You're not filming it from the sidelines. You're part of it, and your work is how studio owners find us and how their lives change

I care more about how you think than how polished your application is. Show me your taste. Show me how you think.

Doza Founder, The Geronimo Academy

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