At a Glance
- Tasks: Optimize PPC and SEO strategies to boost local lead generation for a service-based business.
- Company: Dynamic local service provider in East Bunbury, WA.
- Benefits: Flexible part-time role with the freedom to propose your own rate.
- Other info: Collaborative environment with opportunities for creative input and strategy development.
- Why this job: Make a real impact by driving local leads and improving digital marketing performance.
- Qualifications: 2+ years in PPC and local SEO with proven lead generation success.
The predicted salary is between 72000 - 88000 $ per year.
We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (15-20km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.
Key Goals:
- Reduce CPA from $35-$40 to $20-$22
- Rebuild or optimize Google Performance Max campaigns
- Increase qualified lead volume within 15-20km radius
- Improve local SEO rankings and organic visibility
PPC Management:
- Audit current Google Ads (PMax) campaigns and past performance
- Build optimized campaigns targeting local keywords and geographic areas
- Set up conversion tracking, budget limits, ad scheduling, and retargeting
- Conduct A/B testing on creatives and keyword strategies
- Continuously optimize to achieve CPA and lead targets
SEO Optimization:
- Conduct local SEO audits and competitor analysis
- Optimize on-page content, metadata, and Google Business Profile
- Build local backlinks, citations, and directory listings
- Recommend blog topics and content strategies (if needed)
- Enhance mobile-friendliness, page speed, and technical SEO
Communication & Reporting:
- Share daily performance updates on CPA, ad spend, and conversions
- Attend weekly check-ins for campaign review and strategy adjustments
- Document and explain campaign changes and test strategies
- Deliver clear reports with actionable insights
Ideal Candidate Profile:
- 2+ years of hands-on experience in PPC (especially Google PMax) and local SEO
- Proven success in lead generation for service-based or local businesses
- Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.
- Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB
- Excellent English communication - clear, proactive, and data-driven
- Able to provide samples of past campaigns and performance-based results
PPC & SEO Specialist Local Lead Generation Optimization in Bunbury employer: Gentask Virtual Assistance Services
Join a dynamic team in Melbourne where your expertise in HubSpot will be valued and nurtured. We offer a supportive work culture that prioritises employee growth, with opportunities to expand your responsibilities in a fast-paced environment. Enjoy the flexibility of remote work while collaborating directly with a growth-focused leader, all within a stable full-time schedule that aligns with Melbourne time.
Contact Details:
Gentask Virtual Assistance Services Recruitment Team
