Base Pay Range
A$90,000.00/yr - A$90,000.00/yr
Brand Specialist – Head Office, Gelatissimo
We're looking for a Brand Specialist to join our growing Head Office team. You'll play a key role in driving Local Store Marketing (LSM) activity across Australia and our international markets, partnering with franchisees, store teams, and master franchise partners to deliver local campaigns that boost brand visibility, drive traffic, and grow sales. This is a hands‐on role for a marketer who thrives in a franchise environment, loves working across multiple markets, and can balance creativity with strong execution. The role is initially a 12‐month contract with a view to becoming permanent.
What You'll Do
- Lead Local Store Marketing (Australia & International) – drive all LSM initiatives across the network to grow awareness, engagement, and sales.
- Partner with Franchisees – collaborate with stores to identify local opportunities, build tailored campaigns, and share best practices.
- Empower Local Marketing – provide tools, templates, and assets that help stores execute campaigns effectively and on‐brand.
- Support International Partners – adapt strategies and assets for cultural relevance while maintaining Gelatissimo's signature style.
- Bring New Stores to Life – deliver pre‐launch plans and activations that create buzz and strong opening results.
- Evaluate and Improve – measure LSM performance, share insights, and continually raise the bar across the network.
Qualifications
- Proven experience in marketing, brand, or retail marketing, ideally within a franchised or multi‐site business.
- A strong understanding of Local Store Marketing and how to drive community engagement at store level.
- Excellent communication and relationship building skills with franchisees, partners, and internal teams.
- Highly organised, proactive, and comfortable managing multiple projects at pace.
- A collaborative team player who's ready to roll up their sleeves.
- Experience working with international markets or adapting campaigns for different regions (a bonus).
Company Overview
Fresh, artisanal, delicious. Gelatissimo started in 2002 with our first store in the heart of Sydney. Using secret Calabrian family recipes, we churned our gelato fresh in‐store, and the word spread fast! Before long there were queues out the door and new stores opening everywhere. Now in our 23rd year, we have 57 stores across Australia (and several overseas!), with big plans for global growth. Check us out →
EEO Statement
This position is open to Australian citizens, permanent residents, and visa holders with full‐time work rights in Australia.
Senior Level
Associate
Employment Type
Contract
Job Function
Marketing
Industries
Retail and Food and Beverage Services
Brand Specialist in Sydney employer: Gelatissimo
Gelatissimo is an exceptional employer, offering a vibrant and fun work environment where you can thrive as a Store Manager in Manly. With a strong commitment to employee growth through training and development, you'll enjoy a competitive salary, performance-based bonuses, and the chance to operate autonomously while being part of a well-known Australian brand that values great customer experiences and community connections.
