Accessory Manager (Automotive/OEM)

Accessory Manager (Automotive/OEM)

Full-Time On-site
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  • Geely is a global leader in smart electric vehicles and automotive innovation.
  • Own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
  • With $100B+ assets and 140,000+ employees worldwide.
  • 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
  • 4,000+ sales and service locations worldwide.
  • Fortune Global 500 company for 13 consecutive years.
  • Pioneering AI-driven automotive solutions with one of the largest cloud computing centres (1.02 Exaflops/sec).
  • Geespace has launched 20 satellites to support safer autonomous driving.
  • World-class digitalisation and AI-driven manufacturing.

Mission & Vision:

A Sustainable Future, A Better World

The Role:

  • As Geely Auto Australia enters a critical growth phase, building a robust, scalable, and commercially driven vehicle accessories function is essential to supporting dealer success, enhancing customer experience, and ensuring business continuity.
  • This role takes full ownership of accessory performance, including commercial outcomes, customer experience, and dealer profitability.
  • The National Accessories Manager will lead the development of a high-performing, data-driven, and customer-centric operation, ensuring strong service delivery, operational excellence, and sustainable business growth.

Core Responsibilities

  • Product Lifecycle: Lead the development, sourcing and lifecycle management of the GAA's accessory and merchandise product portfolio
  • Market Analysis: Monitor Australian automotive trends to ensure the accessory portfolio aligns with consumer demand and brand positioning
  • Attachment Rates: Drive accessory attachment rates across vehicle sales by integrating accessories into the full customer journey (pre-sale, point-of-sale, and aftersales).
  • Dealer Profitability: Design promotional programs, bundling strategies, and dealer incentive structures to maximise accessory fitment ratios
  • Marketing: Oversee the development and roll out of marketing collateral and sales resources to support Accessory sales

Supply Chain & Operations

  • Inventory Management: Lead forecasting, procurement and pricing strategies to optimize stock levels and fill rates while minimizing obsolete stock
  • Supplier Relations: Negotiate with accessory suppliers and logistics providers to ensure supply continuity and meeting of service level agreements

Process, Systems & Governance

  • Develop, implement, and maintain accessory processes, procedures and reporting frameworks
  • Build scalable operating models, systems integration and governance structures to support long-term business growth
  • Coordinate with HQ and stakeholders to improve system integration and operational efficiency

Quality, Warranty & Risk Management

  • Oversee warranty returns, root-cause analysis for defective parts and continuous quality improvement initiatives
  • Establish robust quality monitoring, recall support and risk mitigation processes aligned with regulatory and brand standards
  • Ensure compliance with Australian Consumer Law and internal quality requirements

Leadership & Stakeholder Management

  • Supervise and develop accessory team members, fostering a high-performance and collaborative culture
  • Act as the escalation point for complex dealer and customer issues
  • Influence and align cross-functional stakeholders (Sales, Aftersales, Finance, Marketing, HQ) to deliver integrated business outcomes

Key Performance Indicators (KPIs)

  • Accessory Per New Vehicle Registered: The percentage of new vehicle sales that include fitted accessories
  • Accessory Gross Margin: Overall revenue and profitability generated through the national dealer network
  • Inventory Fill Rate & Stock Turn: Measures of supply chain efficiency and product availability
  • Dealer Satisfaction: Feedback from dealerships regarding support, training, and program effectiveness

Ideal Candidate ProfileSkills/Experience:

  • High-level commercial and financial acumen, strong supply chain demand planning, and the ability to negotiate effectively with suppliers and manufacturers
  • Technical understanding of product development guidelines and constraints including a reasonable level of technical aptitude
  • 5-7 years' experience in an aftersales leadership role within an automotive OEM, importer or distributor environment
  • Demonstrated experience across both operations and accessories/commercial programs, with a strong understanding of accessory business drivers and customer behaviour
  • Solid understanding of wholesale and retail accessory operations, pricing strategies and dealer support frameworks
  • Proven ability to manage end-to-end accessory lifecycle, including forecasting, procurement, pricing and performance optimisation
  • Experience managing 3PL partners, including SLA monitoring, performance feedback and escalation handling
  • Proficiency in ERP and DMS systems, with strong analytical capability to interpret data and drive business improvements
  • Experience driving dealer performance through structured programs, incentives and commercial frameworks
  • Excellent stakeholder management and communication skills, with the ability to influence both internal and external partners
  • Experience in building or scaling accessory operations in a new market or high-growth environment is highly desirable
  • Familiarity with Australian Consumer Law and warranty-related parts processes
  • Bachelor's degree or above

Office, Transport & Others

  • Newly renovated modern office with electric adjustable sit-stand desks.
  • Only a 4-minute walk from Macquarie Park Metro station to our office, with easy driving access via A3, Epping Rd, and M2 nearby.

Accessory Manager (Automotive/OEM) employer: Geely Auto Australia

Geely Auto Australia is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration. With a strong focus on employee growth, you will have the opportunity to transition from hands-on workshop experience into a structured OEM environment, enhancing your skills through premium technical training and knowledge sharing. Located in a vibrant automotive hub, Geely provides unique advantages such as access to cutting-edge technologies and a supportive dealer network.

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Contact Details:

Geely Auto Australia Recruitment Team