National Sales Manager

National Sales Manager – Australia & New Zealand

Location: Melbourne, Sydney or Brisbane, with extensive travel across Australia and New Zealand

Employment Type: Full-time

Salary: Competitive base salary + performance-based incentive

The Opportunity - We are seeking an ambitious and commercially driven National Sales Manager to take ownership of sales and business development across Australia and New Zealand for a leading international provider of packaging automation, strapping, wrapping and load‐securing solutions.

This is a genuine hands‐on, business development‐focused opportunity for an experienced sales professional who enjoys hunting for new business, developing strategic customer relationships and taking ownership of a national territory.

You will be responsible for growing new and existing business across a broad range of industries, including manufacturing, logistics and distribution, construction materials, paper, printing and packaging.

The role will initially operate as a standalone senior sales position, with full ownership of the Australia and New Zealand territory. As the business continues to grow, there is a clear opportunity for the position to evolve into a Head of Sales role, including responsibility for building and leading a sales team.

About the RoleReporting to the Director of Sales & Business Development APAC, you will be responsible for developing and executing the sales strategy across Australia and New Zealand while personally driving revenue growth.

Your responsibilities will include:

• Develop and execute the sales strategy for Australia and New Zealand in line with broader APAC objectives.
• Take ownership of annual revenue, gross margin and profitability targets.
• Identify, pursue and secure new business opportunities while developing and protecting existing key accounts.
• Promote a portfolio of industrial packaging machinery, automation solutions, consumables, load‐securing systems, spare parts and services.
• Manage the full sales cycle from prospecting and lead generation through to technical clarification, quotation, negotiation and close.
• Build strong relationships with customers, senior decision makers, distributors, agents, system integrators and strategic partners.
• Manage sales projects from initial enquiry through to delivery and final payment.
• Conduct customer meetings, site visits, product demonstrations and technical discussions.
• Prepare quotations, project calculations, sales forecasts and competitor analysis.
• Maintain accurate CRM records and provide reliable sales pipeline and forecast information.
• Develop market, customer, competitor and product intelligence to identify opportunities and inform sales strategy.
• Represent the business at trade shows, industry events and relevant industry functions.
• Work collaboratively with international technical and sales teams on complex projects, technical requirements, factory visits and pre‐acceptance testing.
• Work closely with local warehousing, operations and service teams to ensure successful delivery, installation and after‐sales support.
• Collaborate with marketing and product teams on campaigns, market development and product launches.
• As the business grows, contribute to the recruitment, development and leadership of the sales team.

About You

You will be a proven sales professional with a strong new business development and key account management background, ideally within industrial machinery, packaging, automation, manufacturing or a technically driven B2B environment.

You will bring:

• 7+ years' experience in business development, B2B sales and/or key account management.
• A proven track record of winning new business and consistently achieving revenue targets.
• A strong hunter mentality with the drive and resilience to build a territory from the ground up.
• Commercial acumen and the ability to identify and convert new opportunities.
• The confidence to operate autonomously while collaborating effectively with international teams.
• The ability to understand technical products and translate technical solutions into clear customer benefits.
• Strong negotiation, communication and presentation skills.
• Excellent relationship‐building skills with customers and key stakeholders.
• A methodical approach to pipeline management, forecasting and CRM utilisation.
• Strong Microsoft Office and CRM capability.
• A team-oriented mindset with the potential and ambition to step into a sales leadership position as the business grows.
• A relevant tertiary qualification in Business, Marketing, Engineering or a related discipline is advantageous.
• Excellent written and verbal English. Additional languages will be highly regarded.
• Full Australian working rights and a current driver's licence.
• The flexibility and willingness to travel extensively throughout Australia and New Zealand, with occasional international travel as required.

What Success Looks Like

Your success will be measured through:

• Revenue and gross margin performance.
• New customer acquisition.
• Growth of key accounts.
• Development and quality of the sales pipeline.
• Forecast accuracy.
• Customer retention and satisfaction.
• Successful development of the Australian and New Zealand market.

What's on Offer?

• Full ownership of the Australia and New Zealand sales territory.
• A genuine pathway into a Head of Sales position as the business grows.
• Competitive base salary plus a strong performance-based incentive.
• High level of autonomy and decision‐making responsibility.
• Support from established local operations, warehousing and service infrastructure.
• Product and technical training.
• Long‐term career development opportunities within an international organisation.
• Exposure to a diverse range of industrial customers and major projects.
• A collaborative, professional and supportive working environment.