At a Glance
- Tasks: Lead audience marketing strategies for a major cultural institution in Canberra.
- Company: Join a prestigious Australian cultural institution with a focus on growth and loyalty.
- Benefits: Competitive salary, creative work environment, and opportunities for professional development.
- Other info: Collaborative team atmosphere with a focus on innovation and results.
- Why this job: Make a real impact on audience engagement and retention in a vibrant cultural setting.
- Qualifications: Experience in marketing, segmentation, and digital strategy is essential.
The predicted salary is between 72000 - 88000 $ per year.
Fulcrum is partnering with a major Australian cultural institution in Canberra to lead on audience marketing on site and online. The role owns on-going segmentation, loyalty, and measurement across acquisition, growth and retention, working with a small team to set direction and deliver results.
You'll manage the membership base, plan always-on paid digital activity, and apply market research and insights to refine targeting, messaging and channel mix, while ensuring brand consistency.
Lifecycle Marketing Manager: Growth, Loyalty & Segmentation in Canberra employer: Fulcrum
Fulcrum offers an exceptional work environment for the Senior Finance Analyst role, fostering a culture of collaboration and innovation. Employees benefit from comprehensive professional development opportunities, competitive remuneration, and the chance to work with cutting-edge tools in a dynamic global retail setting. Located in a vibrant area, the company promotes a healthy work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.
