At a Glance
- Tasks: Own marketing for multiple venues, creating campaigns and engaging content.
- Company: Franquette Group, a vibrant hospitality brand in Bowral.
- Benefits: Competitive salary, supportive environment, and ownership of your projects.
- Other info: Opportunity to grow with the company and work across diverse brands.
- Why this job: Join a passionate team and showcase your creativity in the food scene.
- Qualifications: 2–4 years in marketing, strong writing skills, and social media savvy.
The predicted salary is between 62100 - 75900 $ per year.
As our dedicated marketing role, you’ll own marketing end-to-end across Lucette, Franquette Crêperie and two new hospitality concepts coming soon. You’ll work closely with the Owners, plan campaigns well ahead, and deliver across social, paid, email, web and in-venue channels.
You’ll spend regular time in each venue, capturing content and staying across what’s happening, and you’ll protect each venue’s distinct personality in everything that goes out.
- Develop campaign strategy and a marketing calendar for each venue, confirmed with the Owners a quarter ahead
- Prepare social schedules monthly and EDMs on a planned send schedule, submitted in advance for approval
- Create and publish social content in each venue’s tone of voice, including launching a TikTok presence
- Capture lo-fi photo and video in the venues, and coordinate professional shoots when required
- Manage Meta advertising within budget, with consistent UTM tracking and weekly performance reviews
- Keep websites, Google Business Profiles and listings current, and act as day-to-day contact for external social agency on Lucette
- Drive enquiries and bookings, and promote events, collaborations and venue launches with enough lead time
- Monitor guest reviews, provide a monthly marketing update to the Owners, and provide planned reservations cover during leave
2–4 years’ marketing experience in a marketing executive or campaign role (essential)
- A planner. You prepare campaigns and content well in advance and follow through without being chased
- Strong writing and a good visual eye, adaptable to different brand voices and confident with phone photo and video
- Practical Meta advertising and TikTok experience, including reading and acting on performance data
- Confidence with Canva, social scheduling, email marketing and website CMS tools
- Hospitality, food, retail or lifestyle experience (preferred)
- Tertiary qualification in Marketing, Communications or a related field (desirable)
- Full working rights in Australia
Full-time, 38 hours per week, Monday to Friday, with occasional event and launch work by agreement
$80,000–$90,000 base salary plus superannuation
Based at our Bowral head office, with regular time across the venues
If you love food, care about getting the detail right and want to see your work show up in full dining rooms, you’ll fit right in.
You’ll also enjoy:
- A dedicated role with real ownership and close support from the Owners
- Four distinct venue brands to work across, each with its own audience
- The chance to grow with the group as it expands
Marketing Executive in Bowral employer: Franquettecreperie
At Franquette Group, we pride ourselves on being an exceptional employer that fosters a vibrant and supportive work culture in the heart of Bowral. As a Marketing Executive, you'll enjoy the autonomy to shape marketing strategies across our unique venues while receiving close mentorship from the Owners, ensuring your professional growth aligns with our exciting expansion plans. With a focus on creativity and collaboration, you'll thrive in an environment that values your contributions and celebrates the joy of hospitality.
