Digital Marketing & Brand Specialist in Melbourne

Floral Interiors is a proudly family-owned Australian business and a leading supplier of premium artificial flowers, plants, trees, pots, vases and decorative pieces.

For over 30 years, we’ve partnered with Australia’s leading retailers, florists, garden centres, interior designers and commercial businesses.

As a predominantly wholesale business, marketing plays an important role in how we connect with our trade customers, showcase our products and continue to grow our brand.

We’re looking for a creative, hands-on Digital Marketing & Brand Specialist to bring fresh energy, ideas and organisation to our marketing.

You’ll have a strong visual eye, a genuine passion for interiors, styling and content creation, and the ability to transform products and ideas into beautiful, engaging content across social media, EDMs and digital channels.

This is a hands-on role for someone who enjoys being involved from the initial idea through to the finished campaign.

KEY RESPONSIBILITIES

• Build and manage a structured annual marketing calendar aligned with product launches, seasonal campaigns and key trade moments.
• Develop social-first concepts, including creative ideas, scripts, copy, carousels, graphics, reels and short-form video.
• Lead photo shoots from start to finish, including mood boards, styling, props, product selection, creative briefs, location sourcing, on-set coordination, feedback and final assets.
• Develop and manage EDM campaigns from concept through to scheduling and send, ensuring strong creative and consistent messaging across all digital channels.
• Own and manage our Instagram and Facebook presence, including planning, content creation, scheduling, posting and community engagement.
• Bring your visual eye to styling, photography and video, creating reels, styling clips, behind-the-scenes content and other engaging short-form content.
• Collaborate with our buyers, designers, photographers and external creative partners to produce compelling, on-brand content.
• Develop clear creative briefs for external partners and ensure assets are delivered on time and to the required standard.
• Assist with updates to our wholesale website, including imagery, product information, specifications and new product launches.
• Monitor campaign and social performance, using insights and analytics to continually improve content and results.
• Stay across emerging social media, content and digital trends and identify opportunities to grow our brand presence and strengthen our position within the trade market.
• Contribute creative ideas that improve the customer experience and support broader business and commercial goals.
• WHAT SUCCESS LOOKS LIKE

In your first 30 days

• Our content calendar, reporting rhythm, responsibilities and deadlines are clear and operating effectively.
• At least 90% of approved content and production milestones are delivered on time, with minimal follow-up required.
• Content quality, organic engagement and social traffic show measurable improvement against agreed benchmarks.
• You proactively contribute ideas that elevate our customer experience, strengthen our visual identity and bring fresh energy to the brand.
• Marketing activity is organised, consistent and aligned with product launches and business priorities.

SKILLS & EXPERIENCE

• Demonstrated experience managing social media platforms, particularly Instagram and Facebook, with a strong understanding of content performance and audience engagement.
• Experience with EDM and CRM platforms, including audience segmentation, campaign creation, scheduling and reporting.
• Strong content creation skills, with a natural eye for composition, styling, photography and visual storytelling.
• Hands-on experience creating social content, including reels, short-form video, carousels, graphics and stories.
• Experience using creative platforms such as Canva, Adobe Creative Suite, Figma or similar visual content creation platforms.
• Experience editing short-form video using Cap Cut, Premiere Pro or similar tools.
• A strong understanding of current social and digital trends, with the judgement to interpret them in a way that feels relevant to a premium brand.
• Practical experience using AI tools to improve creativity, efficiency and workflow - with the judgement to enhance, rather than replace, great creative thinking.
• Excellent written, visual and verbal communication skills, with exceptional attention to detail.
• Strong organisational skills and the ability to manage multiple campaigns, projects and deadlines.
• A creative and proactive approach, with the confidence to generate ideas and bring them to life.
• A collaborative nature, with the ability to work effectively with internal teams and external creative partners.
• A willingness to take ownership, be adaptable and contribute beyond your immediate responsibilities when required.
• Experience within interiors, homewares, lifestyle, fashion or another visually led industry would be highly regarded.
• Applicants must be eligible to work in Australia.
• A portfolio or examples of relevant content and campaign work will be requested as part of the application process.
• LOCATION & HOURS

Employment: Full-time preferred, with flexible arrangements considered for the right candidate.

WHY JOIN FLORAL INTERIORS?

You’ll be joining an established Australian family business with a strong reputation in the interiors and trade industry, where creativity, product and design are at the heart of what we do.

This is an opportunity to have genuine creative input, work closely with the leadership team and help shape how Floral Interiors is presented across social, digital and trade channels.

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